Marcus M Nelson

US Patent:

20130018893, Jan 17, 2013

Filed:

Apr 4, 2012

Appl. No.:

13/439200

Inventors:

Marcus NELSON - El Cerrito CA, US
Jager MCCONNELL - San Francisco CA, US
Ciara PETER - San Francisco CA, US

Assignee:

salesforce.com, inc. - San Francisco CA

International Classification:

G06F 17/30

US Classification:

707748, 707E17033, 707E17032

Abstract:

A method for identifying an influencer of a brand is disclosed. The method embodiment includes scanning social media objects published by at least one social networking entity to identify a first social media object posted by a first user and relating to a brand associated with a product, an enterprise, a service, a person, a concept, and/or a trackable object. The social media objects include messages, video and audio clips, and/or image files posted by a plurality of users. The method also includes calculating a brand influence score for the first user based on a plurality of influence factors. The brand influence score for the first user is compared to a threshold influence score, and the first user is identified as a brand influencer when the first user's brand influence score is greater than the threshold influence score.