Wells Fargo
Vice President Digital and Innovation Measurement
Wells Fargo Sep 2016 - Feb 2019
Digital Data Science, Personalization Lead
American Express Mar 2015 - Aug 2016
Director, Digital Targeting Capabilities and Analytics
American Express Jul 2012 - Feb 2015
Senior Manager, Digital Acquisition Risk Management
Xaxis Jun 2011 - Jul 2012
Senior Analyst, Insights and Analytics
Education:
Massachusetts Institute of Technology 2014 - 2014
New York University 2012 - 2012
University of New Haven 2005 - 2007
Master of Science, Masters, Forensic Science
Cornell University 2001 - 2005
Bachelors, Bachelor of Arts, Psychology
Kent Place School 2001
Kent Place School
Skills:
Analytics Business Analysis Microsoft Office Digital Marketing Digital Strategy Statistics Research Strategy Sas Segmentation Web Analytics Doubleclick Modeling Machine Learning Behavioral Targeting Hadoop Hive R Python Spark Sql Unix Data Analysis Online Advertising Online Marketing Digital Media Social Media Marketing Competitive Analysis Omniture Google Analytics Leadership Inventory Management Risk Management Project Management Financial Reporting Investigations Investigative Reporting Personalization Marketing Marketing Strategy Customer Relationship Management Social Media Advertising Strategic Planning Mobile Marketing Market Research Email Marketing Financial Services Management Training and Development Microsoft Excel Marketing Management Communication Integrated Marketing Content Strategy
Languages:
Spanish English
Certifications:
Big Data Analytics Sas Data Mining For Marketers Data Science With R Massachussetts Institute of Technology
I am a mother, a daughter and a sister. I have lived through a lot of things. I am here to just simply share my learning's in hopes to inspire and educate.
Tagline:
"Life is not measured by the number of breaths we take, but by the moments that take our breath away!" - maya angelou