Mark Joseph Lancia

Vice President Marketing & Advertising At Edmc

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Position:

VP Marketing & Advertising - The Art Institutes at Education Management Corporation

Location:

Greater Pittsburgh Area

Industry:

Marketing and Advertising

Work:

Education Management Corporation - Pittsburgh, PA since May 2011
VP Marketing & Advertising - The Art Institutes
Education Management Corporation - Pittsburgh, PA Oct 2008 - May 2011
VP Marketing & Brand Development - The Art Institutes
Education Management Corporation - Greater Pittsburgh Area Aug 2006 - Oct 2008
VP Marketing - The International Culinary Schools at The Art Institutes
Giant Eagle, Inc. - Greater Pittsburgh Area Feb 2005 - Jul 2006
Merchandising Director
Giant Eagle, Inc. - Greater Pittsburgh Area Jul 2003 - Jan 2005
Marketing Director

Education:

University of Pittsburgh - Joseph M. Katz Graduate School of Business 1991 - 1991
MBA, Marketing & Strategic Planning Robert Morris University 1986 - 1990
Bachelor of Science in Business Administration, Marketing

Skills:

Direct Marketing
Promotions
Advertising
Merchandising
Public Relations
Brand Management
Brand Developement
Digital Marketing
Consumer Products
Consumer Marketing
Consumer Packaged Goods Marketing
Higher Education
Marketing Communications
Social Marketing
Display Advertising
Content Strategy
Integrated Marketing
Start-ups
Strategic Planning
Marketing Strategy
Strategic Partnerships
New Business Development
Marketing Management
Executive Management
Product Development
Product Management
Product Marketing
Brand Architecture
CPG Industry
Strategic Leadership
Business Planning
Small Business
Event Marketing Strategy
Event Based Marketing
Online Advertising
Interactive Advertising
Advertising Management
Advertising Agency
Strategic Marketing Consultancy
Brand Consulting
Integrated Marketing Communications Planning
Content Marketing

Mark Lancia Gibsonia, PA

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Work:

EDUCATION MANAGEMENT CORPORATION

2011 to 2000
Vice President - Marketing & Advertising : The Art Institutes EDUCATION MANAGEMENT CORPORATION
Pittsburgh, PA
2008 to 2011
Vice President - Brand Development : The Art Institutes EDUCATION MANAGEMENT CORPORATION
Pittsburgh, PA
2006 to 2008
Vice President - Marketing - The International Culinary Schools at The Art Institutes GIANT EAGLE, INC
Pittsburgh, PA
2005 to 2006
Merchandising Director GIANT EAGLE, INC
Pittsburgh, PA
2003 to 2005
Director of Marketing COCA-COLA NORTH AMERICA
Houston, TX
2001 to 2003
Senior Brand Manager - Minute Maid Fruit Drinks Kodiak Technologies
Houston, TX
2000 to 2001
Director of Marketing COCA-COLA NORTH AMERICA
Houston, TX
1998 to 2000
New Products Brand Manager - Minute Maid Juices & Juice Drinks H. J. HEINZ COMPANY - HEINZ USA OPERATING DIVISION
Pittsburgh, PA
1991 to 1998
Brand Manager - Heinz Sauces & Condiments

Education:

Carnegie Mellon University, Tepper School of Business
Pittsburgh, PA
2005
Certificate in Executive Leadership Series (Giant Eagle, Inc) University of Pittsburgh, Katz Graduate School of Business
Pittsburgh, PA
1991
Master of Business Administration in Marketing/Strategic Planning Robert Morris College
Pittsburgh, PA
1990
Bachelor of Science in Business Administration/Marketing

Skills:

Brand Management, Marketing Strategy, Branding, Advertising, Lead Generation, Content Marketing, Integrated Marketing

Mark Lancia

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