Martin A Price

US Patent:

20070260515, Nov 8, 2007

Filed:

May 5, 2006

Appl. No.:

11/429329

Inventors:

Michael Schoen - Tiburon CA, US
Michael Grubb - San Francisco CA, US
Martin Price - Daly City CA, US

International Classification:

G06Q 30/00

US Classification:

705014000

Abstract:

A method and system for pacing online advertisement deliveries are disclosed. According to one aspect of the invention, the present invention overcomes the problems in the existing art described above by providing a method and system for pacing the delivery of online advertisements. In one embodiment, a method, that is to be implemented on a system, is provided to identify a rate at which billable events for an online advertisement occur; and adjust at least one of a pace the online advertisement is served, or an amount charged for the advertisement being selected, based on the rate the online advertisement is selected and a budget limit.

US Patent:

20190228439, Jul 25, 2019

Filed:

Jan 16, 2019

Appl. No.:

16/249579

Inventors:

- San Francisco CA, US
Simon John Crowhurst - London, GB
Martin Jeffrey Price - San Francisco CA, US

International Classification:

G06Q 30/02
G16H 30/20

Abstract:

Methods and systems are described for collecting response data, such as electroencephalography data, functional magnetic resonance imaging data, galvanic skin response data, heart rate data, body temperature data, eye tracking data, face tracking data, head tracking data, etc., as users receive a presentation of digital content and then utilizing that response data to dynamically produce or revise other digital content, such as advertisements, to elicit a specific user response and an expected engagement with the digital content, such as the advertisement.

US Patent:

20190114661, Apr 18, 2019

Filed:

Nov 30, 2017

Appl. No.:

15/828264

Inventors:

- San Francisco CA, US
Martin Jeffrey Price - San Francisco CA, US
Edwin Kwok - Mountain House CA, US
Christopher T. Brown - San Francisco CA, US
Nicolas Goles - San Francisco CA, US
Daniel J. Gilk - San Francisco CA, US
Arash Afrooze - San Francisco CA, US
Daniele Delgrosso - London, GB
Ian Stephen Harris - St. Albans, GB
Michal Pilawski - San Francisco CA, US

International Classification:

G06Q 30/02
G06F 15/18

Abstract:

Described are systems and methods for dynamically generating advertisements for presentation in an application executing on a user device, such as an application executing on a smart phone or tablet of a user. An ad server system provides various ad templates, each of which include one or more tokens at different locations within the ad templates. The same token may be included in multiple different ad templates at the same of different locations. Based on user profile and/or conditions at the time of ad presentation, an appropriate template is selected and used to dynamically generate the ad.

US Patent:

20190114662, Apr 18, 2019

Filed:

Nov 30, 2017

Appl. No.:

15/828269

Inventors:

- San Francisco CA, US
Martin Jeffrey Price - San Francisco CA, US
Edwin Kwok - Mountain House CA, US
Christopher T. Brown - San Francisco CA, US
Nicolas Goles - San Francisco CA, US
Daniel J. Gilk - San Francisco CA, US
Arash Afrooze - San Francisco CA, US
Daniele Delgrosso - London, GB
Ian Stephen Harris - St. Albans, GB
Michal Pilawski - San Francisco CA, US

International Classification:

G06Q 30/02

Abstract:

Described are systems and methods for dynamically generating advertisements for presentation in an application executing on a user device, such as an application executing on a smart phone or tablet of a user. An ad server system provides various ad templates, each of which include one or more tokens at different locations within the ad templates. The same token may be included in multiple different ad templates at the same of different locations. Based on user profile and/or conditions at the time of ad presentation, an appropriate template is selected and used to dynamically generate the ad.