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"If there is a connection between an advertiser and an endorser, then that connection or that relationship should be disclosed," says Mary Engle, head of the FTC's Ad Practices Division, noting that there are a few exceptions to this rule. In traditional media, such as television or newspapers, the
At the hearing, the FTCs Mary Engle said that the agency had brought 82 law enforcement actions in the past 10 yearschallenging false or unsubstantiated claims about the efficacy of a wide variety of weight loss productsand services.
In recent years, the featurestraditional search engines use to differentiate advertisingfrom natural search results have become less noticeable to consumers, especially for advertising located immediately above the naturalresults, Mary Engle, FTC associate director for advertising practices, sa
Date: Jun 25, 2013
Source: Google
FTC moves to protect kids with online privacy overhaul
"Today, almost every child has a computer in his pocket, and it's that much harder for parents to monitor what their kids are doing online, who they are interacting with, and what information they are sharing," says Mary Engle, associate director of the advertising practices division at the FTC. "Th
such as Facebook via its "Like" button could circumvent parental consent in data collection across children's sites. "There are plenty of plug-ins or advertising networks that place ads on many, many websites that may be affected by this," says Mary Engle, the FTC's associate director of ad practices.
The FTC confirms that it's getting tougher. "With health-related claims, there is more potential for injury to consumers," Mary Engle, the associate director of the FTC's Division of Advertising Practices, says. "The Commission has been looking for stronger remedies and where the claims are egregiou
Date: Sep 29, 2011
Category: Business
Source: Google
Boomers will be spending billions to counter aging
Mary Engle, director of the FTC's division of advertising practices, said her agency focuses on the cases that could cause serious harm, such as bogus cancer treatments that might prompt an ill person to forgo proper care.