Added Matt VanDyke, head of Lincoln marketing, sales and service: Subjectively, it would have been great if there too we had been the most popular, but that wasnt our plan going into it. Were real pleased that we got Lincoln noticed with the Super Bowl.
Date: Feb 10, 2013
Ford's 'Go Further' campaign aimed at consumers who have overlooked company
The current campaigns have succeeded in boosting the favorable impression car shoppers have of the Ford brand by 32% in the last four years, said Matt VanDyke, Fords director of marketing communications.