Matthew B Reid

US Patent:

20160379246, Dec 29, 2016

Filed:

Jun 26, 2015

Appl. No.:

14/752441

Inventors:

- New York NY, US
Jonathan Sullivan - Natick MA, US
Peter Lipa - Tucson AZ, US
Matthew B. Reid - Alameda CA, US
Alejandro Terrazas - Santa Cruz CA, US

International Classification:

G06Q 30/02

Abstract:

Methods, apparatus, systems and articles of manufacture are disclosed to estimate an unknown audience size from recorded impressions for an online media. The estimate of the unknown audience size for the online media is based on a total number of initial impressions and a frequency distribution of recorded demographic impressions across a partial audience size for the online media. The estimate of the unknown audience size is determined by modeling the probability of obtaining the frequency distribution of the recorded demographic impressions across the partial audience for different possible unknown audience sizes in a range of unknown audience sizes and determining an estimate for the unknown audience size by evaluating the models for the different possible unknown audience sizes.