Matthew B Reid

US Patent:

20060136305, Jun 22, 2006

Filed:

May 11, 2005

Appl. No.:

11/127770

Inventors:

Michael Fitzsimmons - San Francisco CA, US
Louis Ewens - Novato CA, US
Matthew Reid - Alameda CA, US

Assignee:

Delivery Agent, Inc. - San Francisco CA

International Classification:

G06Q 30/00

US Classification:

705026000

Abstract:

For purposes of patent searching a description includes aspects in which users of presentations of entertainment, news, education and other can research and/or purchase products observed to be involved in the presentations by using presentation placement data and a product description obtained through observation, the product description being insufficient alone to fully support such research and/or purchasing activities. Product data and presentation placement data are stored and associated. Issuance data may also be stored and associated with the product data and the presentation placement data. Various methods and systems are used to provide access to one or more of these data and associations.

US Patent:

20210044849, Feb 11, 2021

Filed:

Oct 26, 2020

Appl. No.:

17/080558

Inventors:

- New York NY, US
Matthew B. Reid - Alameda CA, US
Alejandro Terrazas - Santa Cruz CA, US
Jonathan Sullivan - Natick MA, US
Peter Lipa - Tucson AZ, US

International Classification:

H04N 21/25
G06F 16/28
H04L 29/06
H04L 12/26
H04N 21/45
H04L 29/08
H04N 21/442
G06F 16/2457
H04N 21/4788

Abstract:

Methods, apparatus, systems and articles of manufacture are disclosed to identify co-relationships between media using social media. An example apparatus includes an audience estimator to: estimate a first audience of first media based on a first set of media-exposure social media messages corresponding to client devices referencing the first media, and estimate a second audience of second media based on a second set of media-exposure social media messages corresponding to the client devices referencing the second media. The example apparatus also includes a pairing classifier to: determine a pairing-score for a media-pairing based on the first and second audiences and the first and second sets of media-exposure social media messages, determine a relationship threshold to apply to the media-pairing based on the first media and the second media, and classify the media-pairing based on the pairing-score and the relationship threshold to improve an accuracy of a system associated with generating audience analysis information.

US Patent:

20190379629, Dec 12, 2019

Filed:

Jun 24, 2019

Appl. No.:

16/450440

Inventors:

- New York NY, US
Matthew B. Reid - Alameda CA, US
Alejandro Terrazas - Santa Cruz CA, US
Peter Otto Robert Lipa - Tucson AZ, US
Brian George Schiller - St. Louis MO, US

International Classification:

H04L 12/58
G06Q 30/02
G06Q 30/00

Abstract:

Methods, apparatus, systems and articles of manufacture are disclosed to estimate demographics of users employing social media. An example method disclosed herein includes (1) identifying a social media message regarding an asset, the social media message associated with a user identifier associated with the user, (2) determining demographics associated with a group of people exposed to the asset, (3) associating the user identifier with the asset, and (4) repeating (1) to (3). The example method also includes (5) combining demographics associated with two or more different groups of people with which the user identifier is associated to estimate a demographic profile for the user.

US Patent:

20180330413, Nov 15, 2018

Filed:

Jul 20, 2018

Appl. No.:

16/041223

Inventors:

- Burlingame CA, US
Louis B. Ewens - Novato CA, US
Matthew B. Reid - Alameda CA, US

International Classification:

G06Q 30/04
G09B 19/18
G06Q 30/06
G06Q 30/02

Abstract:

In some embodiments, a method determines characteristics of a user that is viewing a video and analyzes presentation data describing products within a presentation. A product opportunity is selected based on the characteristics of the user and the presentation data for a product. The method selects first metadata for the presentation data and second metadata for the product associated with the presentation data. Then, the method dynamically inserts the first metadata for the presentation data and second metadata for the product into a portion of the video and sends the portion of the video to the user. The product is displayed in the video using the presentation data at the product opportunity.

US Patent:

20170105031, Apr 13, 2017

Filed:

Oct 12, 2015

Appl. No.:

14/880594

Inventors:

- New York NY, US
Matthew B. Reid - Alameda CA, US
Alejandro Terrazas - Santa Cruz CA, US
Jonathan Sullivan - Natick MA, US
Peter Lipa - Tucson AZ, US

International Classification:

H04N 21/25
H04L 12/26
H04N 21/4788
H04N 21/442
H04N 21/45
H04L 29/06
G06F 17/30

Abstract:

Methods, apparatus, systems and articles of manufacture are disclosed to identify co-relationships between media using social media. An example method includes obtaining media-exposure social media messages based on keywords and posting timestamps, and identifying a media-pairing including first media and second media. The example method also includes estimating a first audience of the first media based on a first set of media-exposure social media messages referencing the first media, and estimating a second audience of the second media based on a second set of media-exposure social media messages referencing the second media. The example method also includes determining a pairing-score for the media-pairing based on the first and second audiences and the first and second sets of media-exposure social media messages, attributing a relationship threshold to the media-pairing based on the first media and the second media, and classifying the media-pairing based on the pairing-score and the relationship threshold.

US Patent:

20160247169, Aug 25, 2016

Filed:

Feb 20, 2015

Appl. No.:

14/627510

Inventors:

- Schaumburg IL, US
Matthew Reid - Alameda CA, US
Caroline McClave - Lyme NH, US
Sarah Elizabeth Anderson - Ithaca NY, US
Alejandro Terrazas - Santa Cruz CA, US
Jonathan Sullivan - Hurricane UT, US

International Classification:

G06Q 30/02
G06N 7/00

Abstract:

Apparatus and methods to predict age demographics of consumers are disclosed. An example disclosed method includes obtaining names of consumers associated with a business establishment. The example method also includes determining age probabilities of the consumers based on different ones of the names of the consumers. The example method further includes generating an age distribution of the consumers based on the age probabilities.