Matthew B Reid

US Patent:

20150067075, Mar 5, 2015

Filed:

Dec 27, 2013

Appl. No.:

14/142411

Inventors:

Michael Richard Sheppard - Brooklyn NY, US
Matthew B. Reid - Alameda CA, US
Alex Terrazas - Santa Cruz CA, US
Peter Otto Robert Lipa - Tucson AZ, US
Brian George Schiller - St. Louis MO, US

International Classification:

H04L 12/58

US Classification:

709206

Abstract:

Methods, apparatus, systems and articles of manufacture are disclosed to estimate demographics of users employing social media. An example method disclosed herein includes (1) identifying a social media message regarding an asset, the social media message associated with a user identifier associated with the user, (2) determining demographics associated with a group of people exposed to the asset, (3) associating the user identifier with the asset, and (4) repeating (1) to (3). The example method also includes (5) combining demographics associated with two or more different groups of people with which the user identifier is associated to estimate a demographic profile for the user.