Michael K Baird

US Patent:

20190347696, Nov 14, 2019

Filed:

Jul 23, 2019

Appl. No.:

16/520061

Inventors:

- Dallas TX, US
Michael Baird - Austin TX, US
Rishi Shah - Austin TX, US
Travis Turner - Austin TX, US
Troy Lanier - Austin TX, US

International Classification:

G06Q 30/02

Abstract:

A method includes storing, in a memory device of a measurement system comprising at least a processor, correlation data indicating that a first attribute is correlated with a second attribute. The method further includes receiving, at a network interface of the measurement system, a first request to initiate a first messaging action directed to a target audience segment, the target audience segment associated with the first attribute. The method further includes, subsequent to receiving the first request and based on the correlation data indicating that the first attribute is correlated to the second attribute, transmitting a second request to a server via the network interface, the second request to initiate a second messaging action instead of the first messaging action. The second messaging action corresponds to a second group of users associated with the server.

US Patent:

20160034966, Feb 4, 2016

Filed:

Jul 31, 2014

Appl. No.:

14/448672

Inventors:

- Austin TX, US
Michael Baird - Austin TX, US
Rishi Shah - Austin TX, US
Travis Turner - Austin TX, US
Troy Lanier - Austin TX, US

International Classification:

G06Q 30/02

Abstract:

A method includes receiving an input identifying a target audience segment (e.g., reflecting a behavior, perspective, or opinion an advertiser would like to influence/increase). The method further includes identifying a first attribute measured by a measurement system, where the first attribute is determined to correlate to users tracked by the measurement system and that belong to the target audience segment, which reflects the behavior that the advertiser wants to influence/increase. The method further includes identifying a second attribute that corresponds to the first attribute, where a messaging action directed to the first attribute, the second attribute, or a combination thereof is available at one or more digital networks. The digital networks may require payment for message delivery or may allow such messaging for free. The method further includes initiating the messaging action aimed at driving behavior directed to the first attribute, the second attribute, or a combination thereof.

US Patent:

20150235259, Aug 20, 2015

Filed:

May 5, 2015

Appl. No.:

14/704133

Inventors:

- Austin TX, US
Rishi Shah - Austin TX, US
Megan Winget - Austin TX, US
Troy Lanier - Austin TX, US
Michael Baird - Austin TX, US
Travis Turner - Austin TX, US
Cody Soyland - Austin TX, US

International Classification:

G06Q 30/02

Abstract:

Systems and methods of measurement and modification of advertisements and content are described. In one example, a measurement system receives measurement data from a client device. The measurement data identifies an event associated with an advertisement or a content item presented by the client device. The measurement system determines performance data associated with the advertisement or the content item based at least in part on the received measurement data. The measurement system also sends the performance data to at least one of a server or the client device to cause at least one action related to the advertisement or the content item.

US Patent:

20150088635, Mar 26, 2015

Filed:

Sep 23, 2014

Appl. No.:

14/494293

Inventors:

- Austin TX, US
Rishi Shah - Austin TX, US
Megan Winget - Austin TX, US
Troy Lanier - Austin TX, US
Michael Baird - Austin TX, US
Travis Turner - Austin TX, US
Cody Soyland - Austin TX, US

International Classification:

G06Q 30/02

US Classification:

705 1443, 705 1449

Abstract:

Systems and methods of measurement and modification of advertisements and content are described. In one example, advertisements/content items (or web servers or applications that present the advertisements/content items) send signals to a measurement server in response to certain events or actions. The signals identify the advertisement/content item and the user that caused the event or performed the action. The measurement server aggregates received signals from different advertisements/content items to determine metrics such as digital brand lift (e.g., a change in brand awareness due to an advertisement/advertising campaign). The measurement server can send computed information back to an advertisement/content item, so that the advertisement/content item (or web server/application) can self-modify and/or deploy additional advertisements/content items.