Michael J Bartholomew

US Patent:

20090216607, Aug 27, 2009

Filed:

Feb 21, 2008

Appl. No.:

12/035319

Inventors:

Michael Bartholomew - Burbank CA, US

International Classification:

G06Q 30/00

US Classification:

705 10, 705 14

Abstract:

A method and apparatus are provided for behavioral and contextual ad targeting based on user calendar data. In one example, the method includes receiving user input including calendar data, storing the user input in a calendar database, performing targeting processing on the user input, generating a user profile based on the targeting processing, categorizing the user into one or more consumer segments based on the user profile, and writing identifiers of the one or more consumer segments to a cookie of the user, wherein an ad server may target ads against the one or more consumer segments that the ad server identifies via the identifiers.