Michael V Conte

US Patent:

20090271255, Oct 29, 2009

Filed:

Apr 24, 2008

Appl. No.:

12/109136

Inventors:

Brian James Utter - Seattle WA, US
Nishant V. Dani - Redmond WA, US
Alexander G. Gounares - Kirkland WA, US
Michael Conte - Seattle WA, US

Assignee:

MICROSOFT CORPORATION - Redmond WA

International Classification:

G06Q 30/00

US Classification:

705 14

Abstract:

System(s) and method(s) are provided to drive commercial transactions and advertisement based on explicit consumer's value-cost propositions. Value-cost propositions express consumer's desires with respect to parameters related to a commercial transaction product price point, sensitivity to price and time, preferred shipping mechanism(s), contractor reputation, supply chain utilized by contractor, and so on. A component registers consumers to submit their value-cost propositions, and aggregates the information so conveyed to generate a market latent demand. The latter is conveyed to a set of advertisers, who respond to the latent demand by (i) adjusting their cost-profit propositions or (ii) countering the consumer's value-cost propositions. Commerce driven through explicit value-cost propositions can be effected within an intent-compensation user price incentive scheme, wherein compensation is issued through advertisement in response to consumer's conveyed intent, which includes value-cost propositions, in engaging in a commercial transaction with a service platform.

US Patent:

20090271257, Oct 29, 2009

Filed:

Apr 25, 2008

Appl. No.:

12/109569

Inventors:

Gary W. Flake - Bellevue WA, US
Nishant V. Dani - Redmond WA, US
Brian James Utter - Seattle WA, US
Alexander G. Gounares - Kirkland WA, US
Kamal Jain - Bellevue WA, US
Michael Conte - Seattle WA, US

Assignee:

Microsoft Corporation - Redmond WA

International Classification:

G06Q 30/00

US Classification:

705 14

Abstract:

System(s) and method(s) are provided to drive early adoption and retention of disparate sources of funding and financing an award program, with application to a consumer compensation scheme subsidized through advertisement revenue. A component that manages advertisement revenue, or received funds, allocates a portion of revenue to subsidize a rebate program, or award program, for enrolled advertisers, or sources of funding, from a universe of advertisers. Rebate or award funds are provided to enrolled advertisers on an exclusivity based for a specific period of time, after which funds are transferred to a commonly accessible account. The subsidized nature of the awarded compensation funds and their time sensitivity drive advertiser enrollment and retention and ensures consumers are aggressively compensated. In an aspect, the subsidized rebate program can be exploited to directly compensate a consumer online or offline in exchange for the consumer's intent in engaging with a service platform.