Michael Baldassare Digregorio

US Patent:

20120010994, Jan 12, 2012

Filed:

Jul 8, 2010

Appl. No.:

12/832240

Inventors:

Clinton Allen - Chandler AZ, US
Michael DiGregorio - Mesa AZ, US
Glade Erikson - Glendale AZ, US
Deepinder Gulati - Jersey City NJ, US
Jacob Plammoottil Jacob - Haryana, IN
Sanjiv Khosla - New York NY, US
Seema Shreshtha - Jersey City NJ, US

Assignee:

American Express Travel Related Services Company, Inc. - New York NY

International Classification:

G06Q 30/00
G06Q 40/00

US Classification:

705 1449

Abstract:

A method for receiving a user input for providing offerings is disclosed. Fields may be populated for creating a database query for matching a selection of offerings to a population of customers. Data may be received from the database, in response to interactively building the query and/or executing the query. Multiple rank ordered results may be produced for comparison, wherein the producing uses preprogrammed analytics, data from the database and user input, and wherein the results include customer lists linked to a distinct offering and a preferred delivery channel of the offering to a customer. A transaction account may be offered through the preferred delivery channel from the rank ordered transaction account results to the customer. The response from the customer to the offering may be tracked, wherein the preprogrammed analytics are adjusted for use in subsequent offerings based upon the response tracking results.