Michael C English

US Patent:

8543453, Sep 24, 2013

Filed:

May 8, 2009

Appl. No.:

12/437705

Inventors:

Guy Calvert - Palo Alto CA, US
Aaron Shon - Seattle WA, US
Matthew C. Cary - Seattle WA, US
Michael English - Seattle WA, US
Michael Skinner - Seattle WA, US
Courtney L. Bowman - San Francisco CA, US

Assignee:

Google Inc. - Mountain View CA

International Classification:

G06Q 30/00

US Classification:

705 1443, 705 1442, 705 1441, 705 7

Abstract:

A publication evaluation subsystem generates publication scores for publications. Each publication score is indicative of an expected performance for content that is presented with the publication. The publication scores are generated relative to a baseline performance measure. The baseline performance measure has a value that is indicative of an expected performance of any selected content presented with any publication in the content network. More than one publication score can be generated for each publication, with each publication score being indicative of the performance of a sub-group of content items that are presented with the publication. The sub-group of content items can include content items that each share a common characteristic. For example, a publication score can be generated for a sub-group of content items that are associated with common targeting criteria (e. g. , keywords).