Eric Bibelnieks - Ogema WI, US Mark Bullock - Racine WI, US Michael Haydock - Chanhassen MN, US Mindy Schiller - Tampa FL, US Wayne Kugel - Chisago City MN, US Edwin Peter Dawson Pednault - Cortlandt Manor NY, US Nancy Soderquist - Anoka MN, US Harlan Crowder - Sunnyvale CA, US
Assignee:
International Business Machines Corporation - Armonk NY
A method, and system for targeted marketing of goods or services to specific customers is disclosed. Customers are analyzed based upon historical criteria; a promotional plan (a group of promotion events implemented or to be implemented over a particular time period) is analyzed to determine the effect of each promotion event on the other promotion events in the promotional plan; and, based on this analysis, the optimal promotion stream (a specific subset of the promotional plan to be sent to customers or a group of similar customers) is determined so as to maximize the ROI of the promotional plan as a whole.
System And Method For Increasing The Effectiveness Of Customer Contact Strategies
Eric Bibelnieks - Ogema WI, US Mark Bullock - Racine WI, US Michael Haydock - Chanhassen MN, US Mindy Schiller - Tampa FL, US Wayne Kugel - Chisago City MN, US Edwin Pednault - Cortlandt Manor NY, US Nancy Soderquist - Anoka MN, US Harlan Crowder - Sunnyvale CA, US
Assignee:
INTERNATIONAL BUSINESS MACHINES CORPORATION - Armonk NY
International Classification:
G06Q 30/00
US Classification:
705014000
Abstract:
A method, and system for increasing the efficiency of customer contact strategies is disclosed. Customers are analyzed based upon historical criteria; a promotional plan (a group of promotion events implemented or to be implemented over a particular time period) is analyzed to determine the effect of each promotion event on the other promotion events in the promotional plan; and, based on this analysis, the optimal promotion stream (a specific subset of the promotional plan to be sent to customers or a group of similar customers) is determined so as to maximize the ROI of the promotional plan as a whole.
System And Method For Increasing The Effectiveness Of Customer Contact Strategies
Eric Bibelnieks - Ogema WI Mark Bullock - Racine WI Michael Haydock - Chanhassen MN Mindy Schiller - Tampa FL Wayne Kugel - Chisago City MN Edwin Peter Dawson Pednault - Cortlandt Manor NY Nancy Soderquist - Anoka MN Harlan Crowder - Sunnyvale CA
Assignee:
International Business Machines Corporation - Armonk NY
International Classification:
G06F 1760
US Classification:
705 14
Abstract:
A method, and system for increasing the efficiency of customer contact strategies is disclosed. Customers are analyzed based upon historical criteria; a promotional plan (a group of promotion events implemented or to be implemented over a particular time period) is analyzed to determine the effect of each promotion event on the other promotion events in the promotional plan; and, based on this analysis, the optimal promotion stream (a specific subset of the promotional plan to be sent to customers or a group of similar customers) is determined so as to maximize the ROI of the promotional plan as a whole.
Quantum-Enhanced Features For Classical Machine Learning
- Armonk NY, US Michael Haydock - Chanhassen MN, US Nicholas Torleiv Bronn - Long Island City NY, US
International Classification:
G06N 20/00 G06N 10/00 G06F 17/14
Abstract:
Systems and techniques that facilitate quantum-enhanced features for classical machine learning are provided. In various embodiments, a system can comprise a receiver component that can access a classical dataset. In various aspects, the system can further comprise a feature component that can generate one or more machine learning input features based on a quantum transformation of the classical data set. In various instances, the system can further comprise an execution component that can execute a classical machine learning model on the one or more machine learning input features.
four doses before entering school.The Prevnar line generated $4 billion in revenue last year. Michael Haydock of the Datamonitor Healthcare consulting firm, tells the Times its expensive in part because its a very effective vaccine and also because theyre exploiting their monopoly.