Michael R Loftus

US Patent:

20070129054, Jun 7, 2007

Filed:

Oct 24, 2006

Appl. No.:

11/586204

Inventors:

Alec Andronikov - San Francisco CA, US
Alexey Bulavin - , US
Michael Loftus - Los Altos CA, US
Derek Merrill - San Francisco CA, US
Barbara Higgins - Oakland CA, US
Helen Lambert - San Jose CA, US

International Classification:

H04M 11/04

US Classification:

455404200

Abstract:

A method and/or apparatus of a voice-response directory assistance system having a targeted advertising engine is disclosed. In one embodiment, a method of a directory assistance system includes providing a greeting to a user of a mobile communication device, automatically determining a location based information of the user, determining a telephone number of a listing requested by the user, providing a targeted advertisement to the user based on the location information, and communicating the telephone number to the user. The method may include requesting a selection of a business listing and a residential listing through the greeting. The method may include processing a caller identification data to determine the location based information of the user, applying the caller identification data to a library of potential advertisements and selecting the potential advertisement as the targeted advertisement through applying the caller identification data to the library of potential advertisements.