Michael A Saxon

US Patent:

8631473, Jan 14, 2014

Filed:

Dec 30, 2011

Appl. No.:

13/341165

Inventors:

Manish Bhatia - Cranbury NJ, US
Michael Scott Saxon - Westfield NJ, US
Nigel Stephen Pratt - Los Altos CA, US
Pyeush Gurha - Mountain View CA, US

Assignee:

Symphony Advanced Media - San Francisco CA

International Classification:

G06F 7/04

US Classification:

726 4, 726 17, 725 9, 725 10

Abstract:

The SOCIAL CONTENT MONITORING PLATFORM APPARATUSES AND SYSTEMS (“Social-Watch”) transforms social media contents via Social-Watch components, into ad effects data. A system is disclosed, comprising: a memory; a processor disposed in communication with said memory, and configured to issue a plurality of processing instructions stored in the memory, wherein the processor issues instructions for: identifying a request to access user social media content; obtaining user authorization credentials to access user social media content; sending an access request with the obtained user authorization credentials to a social media platform; receiving social media content data from the social media platform; determining a type of the received media content data; tagging the received media content data based on the type according to a progressive taxonomy mechanism; receive a social media analytics request for an item; querying the tagged media content data based on key terms related to the item; and determining impression heuristics for the item based on query results.

US Patent:

8635674, Jan 21, 2014

Filed:

Dec 30, 2011

Appl. No.:

13/341137

Inventors:

Manish Bhatia - Cranbury NJ, US
Michael Scott Saxon - Westfield NJ, US
Nigel Stephen Pratt - Los Altos CA, US
Pyeush Gurha - Mountain View CA, US

Assignee:

Symphony Advanced Media - San Francisco CA

International Classification:

G06F 7/04

US Classification:

726 4, 726 17, 725 9, 725 10

Abstract:

The SOCIAL CONTENT MONITORING PLATFORM METHODS (“Social-Watch”) transforms social media contents via Social-Watch components, into ad effects data. A method is disclosed, comprising: identifying a request to access user social media content; obtaining user authorization credentials to access user social media content; sending an access request with the obtained user authorization credentials to a social media platform; receiving social media content data from the social media platform; determining a type of the received media content data; tagging the received media content data based on the type according to a progressive taxonomy mechanism; receive a social media analytics request for an item; querying the tagged media content data based on key terms related to the item; and determining impression heuristics for the item based on query results.

US Patent:

8650587, Feb 11, 2014

Filed:

Dec 30, 2011

Appl. No.:

13/341254

Inventors:

Manish Bhatia - Cranbury NJ, US
Michael Scott Saxon - Westfield NJ, US
Nigel Stephen Pratt - Los Altos CA, US
Pyeush Gurha - Mountain View CA, US

Assignee:

Symphony Advanced Media - San Francisco CA

International Classification:

H04N 7/16
H04H 60/33
H04H 60/56
H04H 60/32

US Classification:

725 14, 725 12

Abstract:

The MOBILE CONTENT TRACKING PLATFORM APPARATUSES AND SYSTEMS (“Mobile-Track”) transforms user device activity data via Mobile-Track components, into user advertisement exposure data and advertisement effects data. A system is disclosed, comprising: a memory; a processor disposed in communication with said memory, and configured to issue a plurality of processing instructions stored in the memory, wherein the processor issues instructions for obtaining a user mobile device identifier; monitoring data traffic coming in and out of the user mobile device based on the obtained user mobile device identifier via a mobile usage tracking entity; parsing the monitored data traffic to determine a data content type of the data traffic; determining user media content exposure information from the parsed monitored data traffic based on the data content type; and generating user media content exposure statistics data.

US Patent:

20130014138, Jan 10, 2013

Filed:

Dec 30, 2011

Appl. No.:

13/341400

Inventors:

Manish Bhatia - Cranbury NJ, US
Michael Scott Saxon - Westfield NJ, US
Nigel Stephen Pratt - Los Altos CA, US
Pyeush Gurha - Mountain View CA, US

International Classification:

H04N 21/258

US Classification:

725 9

Abstract:

The MOBILE REMOTE MEDIA CONTROL PLATFORM METHODS (“MR-Control”) transforms TV program schedule listing information and user channel selection via MR-Control components, into TV audience viewing data and ad effects data. A method is disclosed, comprising: obtaining TV program schedule listing data; providing the obtained TV program schedule listing data to a user mobile device; receiving an indication of user channel selection; determining a media program associated with the received indication of user channel selection; determining an ad associated with the determined media program; providing a survey question related to the determined ad to the user mobile device; and receiving a user response to the survey question.

US Patent:

20130019258, Jan 17, 2013

Filed:

Dec 30, 2011

Appl. No.:

13/341036

Inventors:

Manish Bhatia - Cranbury NJ, US
Michael Scott Saxon - Westfield NJ, US
Nigel Stephen Pratt - Los Altos CA, US
Pyeush Gurha - Mountain View CA, US

International Classification:

H04N 21/475

US Classification:

725 13

Abstract:

The MEDIA CONTENT BASED ADVERTISING SURVEY PLATFORM METHODS (“AD-SURVEY”) transforms user advertisement exposure data via AD-SURVEY components, into ad effects data including user responses to survey questions. A method is disclosed, comprising: obtaining TV program schedule listing data including a plurality of ad tags at a server; providing the obtained TV program schedule listing data to a user mobile device, receiving a user media program selection message from the user mobile device; retrieving an ad tag associated with the user selected media program from the TV program schedule listing data; extracting key terms from the ad tags based by parsing ad contents; querying a survey question list based on the extracted key terms; generating and sending a survey question from the query to the user mobile device; and obtaining a user reaction to the survey question.

US Patent:

8607295, Dec 10, 2013

Filed:

Dec 30, 2011

Appl. No.:

13/341096

Inventors:

Manish Bhatia - Cranbury NJ, US
Michael Scott Saxon - Westfield NJ, US
Nigel Stephen Pratt - Los Altos CA, US
Pyeush Gurha - Mountain View CA, US

Assignee:

Symphony Advanced Media - San Francisco CA

International Classification:

H04N 7/16

US Classification:

725133, 725 45, 725 46, 725141, 725153

Abstract:

The MEDIA CONTENT SYNCHRONIZED ADVERTISING PLATFORM METHODS (“AD-SYNCH”) transforms TV program schedule listing information and user channel selection via AD-SYNCH components, into TV audience viewing data and ad effects data. A method is disclosed, comprising: obtaining TV program schedule listing data; providing the obtained TV program schedule listing data to a user mobile device; receiving an indication of user channel selection; determining a media program associated with the received indication of user channel selection; determining an ad associated with the determined media program; providing a survey question related to the determined ad to the user mobile device; and receiving a user response to the survey question.

US Patent:

20180139482, May 17, 2018

Filed:

Jul 26, 2017

Appl. No.:

15/660918

Inventors:

- San Francisco CA, US
Michael Scott Saxon - Westfield NJ, US
Nigel Stephen Pratt - Los Altos CA, US
Pyeush Gurha - Mountain View CA, US

International Classification:

H04N 21/2668
H04N 21/442
H04N 21/25
H04N 21/258
H04N 21/422
G06Q 30/02
H04N 21/482
H04N 21/254
H04N 21/6334
H04N 21/4788
H04N 21/858
H04N 21/8545
H04N 21/478
H04N 21/41
H04N 21/81
H04N 21/475
H04N 21/437

Abstract:

The MEDIA CONTENT SYNCHRONIZED ADVERTISING PLATFORM APPARATUSES AND SYSTEMS (“AD-SYNCH”) transforms TV program schedule listing information and user channel selection via AD-SYNCH components, into channel-synchronized product placement advertisement. A system is disclosed, comprising: a memory; a processor disposed in communication with said memory, and configured to issue a plurality of processing instructions stored in the memory, wherein the processor issues instructions for: providing TV program schedule listing data including a plurality of ad tags to a user mobile device, receiving a user media program selection message from the user mobile device; retrieving an ad tag associated with the user selected media program from the TV program schedule listing data; identifying an advertised item embedded in the media program based on the retrieved ad tag; determining an available ad template associated with the retrieved ad tag; generating an ad for the embedded advertised item based on the available ad template; and providing the generated ad to the user mobile device based on a timestamp of the ad tag.

US Patent:

20170332121, Nov 16, 2017

Filed:

Jul 28, 2016

Appl. No.:

15/222116

Inventors:

- San Francisco CA, US
Michael Scott Saxon - Westfield NJ, US
Nigel Stephen Pratt - Los Altos CA, US
Pyeush Gurha - Mountain View CA, US

International Classification:

H04N 21/2668
G06Q 30/02
H04N 21/437
H04N 21/422
H04N 21/258
H04N 21/258
H04N 21/482
H04N 21/482
H04N 21/422
G06Q 30/02
G06Q 30/02
H04N 21/6334
H04N 21/482
H04N 21/4788
H04N 21/422
H04N 21/254
G06Q 30/02
H04N 21/858
H04N 21/8545
H04N 21/81
H04N 21/478
H04N 21/475
H04N 21/442
H04N 21/422
H04N 21/41
H04N 21/25
H04N 21/25
G06Q 30/02
H04N 21/442
H04N 21/442

Abstract:

The MEDIA CONTENT BASED ADVERTISING SURVEY PLATFORM APPARATUSES AND SYSTEMS (“AD-SURVEY”) transforms user advertisement exposure data via AD-SURVEY components, into ad effects data including user responses to survey questions. A system is disclosed, comprising: a memory; a processor disposed in communication with said memory, and configured to issue a plurality of processing instructions stored in the memory, wherein the processor issues instructions for obtaining TV program schedule listing data including a plurality of ad tags at a server; providing the obtained TV program schedule listing data to a user mobile device, receiving a user media program selection message from the user mobile device; retrieving an ad tag associated with the user selected media program from the TV program schedule listing data; extracting key terms from the ad tags based by parsing ad contents; querying a survey question list based on the extracted key terms; generating and sending a survey question from the query to the user mobile device; and obtaining a user reaction to the survey question.