Michael C Travers

US Patent:

20160148262, May 26, 2016

Filed:

Nov 25, 2015

Appl. No.:

14/951972

Inventors:

- Mountain View CA, US
David Hytha - Oakland CA, US
Michael Travers - Pacifica CA, US

Assignee:

Quixey, Inc. - Mountain View CA

International Classification:

G06Q 30/02

Abstract:

A method includes receiving advertisement data from a plurality of advertiser devices and generating advertisement records in a data store based on the advertisement data. Each of the advertisement records includes an entity name associated with an advertisement, an action associated with the advertisement, and a bid price. The method further includes receiving an advertisement request from a search system, the advertisement request including an entity name and an action associated with an application state included in a set of search results generated by the search system. Additionally, the method includes selecting an advertisement record having the entity name indicated in the advertisement request and having a different action than the action indicated in the advertisement request, generating an advertisement result based on the selected advertisement record, and transmitting the advertisement result to the search system. The advertisement result is configured to be included in a search result.