Michael Darren Wiggins

US Patent:

20150039416, Feb 5, 2015

Filed:

Aug 5, 2013

Appl. No.:

13/959420

Inventors:

- Mountain View CA, US
Michael Wiggins - San Francisco CA, US

Assignee:

Google Inc - Mountain View CA

International Classification:

G06Q 30/02

US Classification:

705 1443

Abstract:

Systems and methods of the present disclosure relate to optimizing a content campaign of a computer network. A data processing system (“system”) can receive and parse a first content item of the content campaign from a content provider via a computer network to identify a logical element, which can include at least one of a verb, noun and temporal language. The system can identify a variant of the logical element to generate a second content item that includes the variant and maintains the syntactic integrity of the first content item. The system can provide at least one of the first content item and the second item for display on at least one web page responsive to receiving one or more requests for content. The system can analyze a performance metric for each of the first content item and the second content item to determine an optimum performing content item.