Michael A Wolf

US Patent:

20020072971, Jun 13, 2002

Filed:

Jun 12, 2001

Appl. No.:

09/880724

Inventors:

David DeBusk - Seattle WA, US
Kevin Hillstrom - Seattle WA, US
Will Medford - Seattle WA, US
Vladimir Schipunov - Seattle WA, US
Mark Smucker - Seattle WA, US
Young Song - Seattle WA, US
Michael Wolf - Seattle WA, US
Chen Yu - Mountain View WA, US

International Classification:

G06F017/60
G06F015/173

US Classification:

705/014000, 705/010000, 709/224000

Abstract:

A facility for selecting advertising outlets on which to place advertising messages for an advertiser is described. For each of a first group of advertising outlets, the facility assesses the rate at which visitors to the advertiser also visit the advertising outlet. The facility selects an advertising outlet among the first group having the highest assessed rate. For each of a second group of advertising outlets, the facility assesses the tendency of a high-performing advertising outlet to drive its visitors to the advertising outlet among the second group of advertising outlets. The facility selects an advertising outlet among the second group to which the high-performing advertising outlet has the greatest assessed tendency to drive its visitors.