Michelle Ayodele Christian

US Patent:

20220269821, Aug 25, 2022

Filed:

May 5, 2022

Appl. No.:

17/737687

Inventors:

- New York NY, US
Shelli Kashriel - New York NY, US
Michelle Christian - Oldsmar FL, US
ChoongKoo Lee - San Jose CA, US

International Classification:

G06F 21/62
G06Q 30/02
G06F 16/2457

Abstract:

Methods and apparatus to assign demographic information to panelists are disclosed. An apparatus includes at least one memory, instructions in the apparatus, and processor circuitry to execute the instructions to at least: generate decoy database proprietor identifiers based on probability density functions; after querying a database proprietor using panelist database proprietor identifiers and the decoy database proprietor identifiers: access (a) demographic information corresponding to the panelist database proprietor identifiers and first ones of the decoy database proprietor identifiers that are associated with subscribers to the database proprietor, and (b) errors indicating that second ones of the decoy database proprietor identifiers are not associated with the subscribers to the database proprietor; and regenerate the probability density functions based on the panelist database proprietor identifiers and the first ones of the decoy database proprietor identifiers that are associated with the subscribers to the database proprietor; and assign the panelist database proprietor identifiers to panelists based on the demographic information obtained from the database proprietor.

US Patent:

20200372181, Nov 26, 2020

Filed:

Jun 8, 2020

Appl. No.:

16/895892

Inventors:

- New York NY, US
Shelli Kashriel - New York NY, US
Michelle Christian - Oldsmar FL, US
ChoongKoo Lee - San Jose CA, US

International Classification:

G06F 21/62
G06Q 30/02
G06F 16/2457

Abstract:

Methods and apparatus to assign demographic information to panelists are disclosed. An example disclosed apparatus disclosed herein includes a database proprietor identifier (DPID) extractor to extract a panelist database proprietor identifier from a cookie, the panelist database proprietor identifier associated with credentials used by a panelist to access a website. The example apparatus further includes a collector to send a message to a first server of an audience measurement entity, the message including the panelist database proprietor identifier and a panelist identifier associated with the panelist, the panelist database proprietor identifier to be distributed with decoy database proprietor identifiers in a query to a second server at a database proprietor to obtain demographic information, the decoy database proprietor identifiers determined based on a probability density function so that a quantity of the decoy database proprietor identifiers is less than would be used if the decoy database proprietor identifiers were selected by a random selection process, the panelist identifier to be used to associate the panelist with a portion of the demographic information.

US Patent:

20190228184, Jul 25, 2019

Filed:

Apr 1, 2019

Appl. No.:

16/371976

Inventors:

- New York NY, US
Shelli Kashriel - New York NY, US
Michelle Christian - Oldsmar FL, US
ChoongKoo Lee - San Jose CA, US

International Classification:

G06F 21/62
G06Q 30/02
G06F 16/2457

Abstract:

Methods and apparatus to assign demographic information to panelists are disclosed. An example disclosed method includes generating decoy database proprietor identifiers to protect privacies of members of panelist households corresponding to panelist database proprietor identifiers, the decoy database proprietor identifiers to be determined based on a probability density function so that a quantity of the decoy database proprietor identifiers is less than would be used if the decoy database proprietor identifiers were selected by a random selection process. The example method also includes querying a server at a database proprietor using the panelist database proprietor identifiers and the decoy database proprietor identifiers, to obtain demographic information and assigning, by executing an instruction with a processor, the panelist database proprietor identifiers to panelists in the panelist households based on the demographic information obtained from the server at the database proprietor.

US Patent:

20180129825, May 10, 2018

Filed:

Jan 8, 2018

Appl. No.:

15/864893

Inventors:

- New York NY, US
Shelli Kashriel - New York NY, US
Michelle Christian - Oldsmar FL, US
ChoongKoo Lee - San Jose CA, US

International Classification:

G06F 21/62
G06Q 30/02
G06F 17/30

Abstract:

Methods and apparatus to assign demographic information to panelists are disclosed. Example disclosed apparatus include a decoy generator to generate decoy database proprietor identifiers to protect privacies of members of panelist households corresponding to panelist database proprietor identifiers, the decoy database proprietor identifiers to be determined by the decoy generator based on a probability density function so that a quantity of the decoy database proprietor identifiers is less than would be used if the decoy database proprietor identifiers were selected by a random selection process. The example apparatus also includes a query handler to query, via a network, a server at a database proprietor using the panelist database proprietor identifiers and the decoy database proprietor identifiers, to obtain demographic information. The example method also includes a panelist comparator to assign the panelist database proprietor identifiers to panelists in the panelist households based on the demographic information obtained from the server at the database proprietor.

US Patent:

20160350556, Dec 1, 2016

Filed:

Sep 24, 2015

Appl. No.:

14/864300

Inventors:

- New York NY, US
Shelli Kashriel - New York NY, US
Michelle Christian - Oldsmar FL, US
ChoongKoo Lee - Schaumburg IL, US

International Classification:

G06F 21/62
G06F 17/30
G06Q 30/02

Abstract:

Methods and apparatus to assign demographic information to panelists are disclosed. Example disclosed methods include generating decoy database proprietor identifiers based on probability density functions. The example method also include querying a database proprietor using panelist database proprietor identifiers and the decoy database proprietor identifiers to obtain demographic information associated with the panelist database proprietor identifiers. The example method also include assigning the panelist database proprietor identifiers to panelists based on the demographic information obtained from the database proprietor.