There are always going to be platform nuances that we have to take into account to determine what is the best creative expression of our idea, and not all Snap Ads are created equal, said Mike Proulx, evp and director of digital strategy and tech innovation at Hill Holliday. What were finding la
Date: Feb 27, 2017
Category: Business
Source: Google
Buying Bluefin Will Give Twitter a Piece of TV's $72 Billion Ad Market
to the same ad differently depending on the show in which it appears. Seeing these reactions can help advertisers refine the content of ads and decide where to place them, says Mike Proulx, director of digital strategy at Hill Holliday, a Boston ad agency, and co-author of the book Social TV.
Mike Mike Kostiw (2001-2005), Judy Swan (1966-1970), Randy Clements (1968-1972), jean Hadley (1960-1964), Wendy Platt (1974-1978), Mike Proulx (1979-1983)