Neil R Einstman

US Patent:

20070061199, Mar 15, 2007

Filed:

Sep 5, 2006

Appl. No.:

11/470224

Inventors:

Mark Montgomery - Pegram TN, US
Neil Einstman - Nashville TN, US
Dale Stepniewski - Nashville TN, US

International Classification:

G06Q 30/00

US Classification:

705014000

Abstract:

A system and method for creating, implementing, managing and analyzing various elements of a strategy for creating customer or audience intimacy with a brand, including but not limited to an individual, concept, group or other entity. One exemplary embodiment includes, but is not limited to, a set of tools for building and managing an online community entered on the brand or entity. These tools include a plurality of databases; a plurality of customizable website content-management modules; webmail and email-tracking services; additional tracking methods for a variety of marketing campaigns and events; client administration modules; and sales and accounting modules.