Nicholas I Sanchez

US Patent:

8401903, Mar 19, 2013

Filed:

Sep 11, 2008

Appl. No.:

12/209126

Inventors:

David Ross Lerman - New York NY, US
Troy William Young - Mill Valley CA, US
Matthew Allen Sanchez - San Francisco CA, US
Nicholas Sanchez - Newport OR, US

Assignee:

Say Media, Inc. - San Francisco CA

International Classification:

G06Q 30/00
G05B 19/418

US Classification:

705 1473, 463 40, 717106, 707706, 4554142

Abstract:

Systems and methods for dynamically sizing, structuring and operating advertisements that include a variety of content, including interaction prompts and other elements, which enable an engagement-based revenue generation model. According to one embodiment, a computer implemented method comprises storing advertising content, serving an XML file from an advertising server to an advertisement manager in order to control a player on a user computer, dynamically generating the advertisement through the player based on directions from the advertisement manager and the stored content, and tracking and reporting a user's engagement with the advertisement in order to determine compensation for the publisher.