Nicholas A Sanchez

US Patent:

20100023398, Jan 28, 2010

Filed:

Oct 1, 2009

Appl. No.:

12/572109

Inventors:

Darrick Brown - Redwood City CA, US
David Ross Lerman - New York NY, US
Troy William Young - Mill Valley CA, US
Matthew Allen Sanchez - San Francisco CA, US
Nicholas Marshall Sanchez - Newport OR, US

Assignee:

VideoEgg, Inc. - San Francisco CA

International Classification:

G06Q 30/00

US Classification:

705 1449, 705 1472

Abstract:

The present invention is directed to a full-page video interstitial advertisement. The interstitial advertisement offers advertisers a high quality, full screen video distribution opportunity for a set period of time, such as a 15 second spot, however the duration of the video may vary depending on the content of the video or the configuration of the webpage. A session manager controls the exposure of the interstitial advertisement to the user, to prevent the user from experiencing too frequent interstitial advertisements during a web session. The interstitial advertisement includes a fuse for displaying the playing progress of the video. The use of sound is preferred as part of the interstitial advertisement since it is important for the delivery of the media value of the advertisement. The interstitial advertisement spans the entire web browser screen, overlaid on top of the current web page using a transparency layer.