Segmentation • Marketing • Crm • Database Marketing • Public Relations • Creative Direction • Direct Mail • Loyalty Programs • Direct Response • Program Management • Brand Architecture • International Marketing • Digital Marketing • Marketing Strategy • E Commerce • Competitive Analysis • Product Marketing • Strategic Partnerships • Integrated Marketing • Direct Marketing • Brand Management • Strategy • Multi Channel Marketing • Web Analytics • Market Research • Leadership • Advertising • B2B • Social Media • Mobile Marketing • Lead Generation • Digital Strategy • Sem • Analytics • Email Marketing • Customer Relationship Management • Business To Business • Management • Social Media Marketing • Business Development • Team Leadership • Strategic Planning
Fadeproof - Miami, Florida since May 2013
President
Rosetta Stone - Arlington, VA Sep 2011 - Jan 2013
Chief Marketing Officer
Rosetta Stone - Arlington, VA Apr 2009 - Aug 2011
SVP International Development
Rosetta Stone - Harrisonburg, VA Feb 2004 - Mar 2009
Director Consumer / VP, Brand Marketing
InterContinental Hotels Group Nov 1998 - Jan 2004
Sr. Dirctor, Global Marketing
Education:
University of Miami - School of Business 1992 - 1994
Calvin College
Bachelor's degrees, Economics and Spanish Literature
Skills:
Segmentation Marketing Crm Database Marketing Public Relations Creative Direction Direct Mail Loyalty Programs Direct Response Program Management Brand Architecture International Marketing Digital Marketing Marketing Strategy E Commerce Competitive Analysis Product Marketing Strategic Partnerships Integrated Marketing Direct Marketing Brand Management Strategy Multi Channel Marketing Web Analytics Market Research Leadership Advertising B2B Social Media Mobile Marketing Lead Generation Digital Strategy Sem Analytics Email Marketing Customer Relationship Management Business To Business Management Social Media Marketing Business Development Team Leadership Strategic Planning