Patricia F Clarke

US Patent:

20130086609, Apr 4, 2013

Filed:

Sep 29, 2011

Appl. No.:

13/248881

Inventors:

Joanne Levy - Santa Monica CA, US
Adam Solomon - E Setauket NY, US
Jen Tracy - Brooklyn NY, US
Christine Warner - Santa Monica CA, US
Roy Firestone - West Hollywood CA, US
Tim Bagwell - Los Angeles CA, US
Jonathan Tabak - Los Angeles CA, US
Ryan Ondriezek - Sherman Oaks CA, US
Patricia Clarke - New York NY, US
Thong Duy Vu - Huntington Beach CA, US

Assignee:

Viacom International Inc. - New York NY

International Classification:

H04N 21/458
G06Q 30/02

US Classification:

725 36

Abstract:

Described are systems and methods for dynamic integration and presentation of advertising content and media content. The method includes providing, by a server computing device, an advertising unit comprising a first content layer including the media content and a media player, a second content layer including the interactive advertising content, wherein the advertising content includes a virtual toy box, and an integration module. The integration module is configured to display the media content in the media player and, after determining that playback of the media content is complete, display the advertising content. The method includes transmitting, by the server computing device, the advertising unit for presentation on the remote computing device.