Skills:
Strong verbal and written communicator Leader and mentor to up-and-coming agency executives Experience in multiple consumer verticals - telcom, finserv, retail and non-profit Strong background in the relationship between multiple marketing channels - SEM, Display, Social (earned and paid), SEO, TV, Direct Mail, Email and Mobile Champion of creative direction as it pertains to goal-setting and analytics Proficient in multiple Web Analytics tools - Google Analytics, Omniture, WebTrends, Facebook Insights, CrazyEgg, etc. with ability to provide actionable insights from the raw reports Heavy user of Social platforms: Facebook, YouTube, LinkedIn, Twitter, Instagram, Google+ Active subscriber to industry trends: Digiday, AdExchanger, eMarketer Experience in pulling / analyzing reports from Atlas (ad serving) Basic knowledge of traditional production processes (TV, Radio, Direct Mail) and requirements Microsoft Office suite - Word, Excel, PPT, also proficient on Mac