gnificant numbers to core fans, called the giveaway a dismal failure. Paul Quirk, ERAs chairman, said: This vindicates our view that giving away hundreds of millions of albums simply devalues music and runs the risk of alienating the 60 per cent of the population who are not customers of iTunes. How can w
ssociation called the upload "more damaging than piracy". The ERA's chairman, Paul Quirk, said: "U2 have had their career, but if one of the biggest rock bands in the world are prepared to give away their new album for free, how can we really expect the public to spend 10 ($18) on an album by a newcomer?"
Paul Quirk, chairman of the Entertainment Retailers Association (ERA), which is made up of many of Apples online and high street rivals in music retail, including Amazon, HMV, Tesco and Spotify, said: "This vindicates our view that giving away hundreds of millions of albums simply devalues
Date: Sep 17, 2014
Category: Entertainment
Source: Google
'Reduces Music to Spam': U.K. Retailers Slam U2 iTunes Giveaway
If one of the justifications of this stunt is that it would drive sales of U2's catalog through the market as a whole, then so far at least it has been a dismal failure," commented ERA chairman Paul Quirk in a statement.