Paul Sutter

US Patent:

8438280, May 7, 2013

Filed:

Dec 3, 2012

Appl. No.:

13/692042

Inventors:

Paul G. Sutter - Seattle WA, US
Konrad S. Feldman - San Francisco CA, US

Assignee:

Quantcast Corporation - San Francisco CA

International Classification:

H04N 7/10

US Classification:

709224, 705 1451, 705 1452

Abstract:

A method, system and computer readable storage medium for reporting on a measured change in a consumption rate. Media consumption histories for a plurality of entities are received. A monitored audience is selected from the plurality of entities by selecting entities which have completed an online purchase. A category value for each of two or more categories of media content is determined. One category of media content includes one or more items of media content. One category value represents the measured change in consumption rate for one category of media content for the monitored audience between at least two time intervals. One consumption rate is determined based on the number of times each item of media content in the one category has been delivered over a network during one time interval. A report including a reference to two or more categories and their associated category values is generated.

US Patent:

20140297396, Oct 2, 2014

Filed:

Jun 11, 2014

Appl. No.:

14/301642

Inventors:

- San Francisco CA, US
Paul G. Sutter - Seattle WA, US

International Classification:

G06Q 30/02

US Classification:

705 1441

Abstract:

Audience commonality metrics for characterizing the relationship between networked media channels based on audience overlap of identified visitor entities and their related media consumption histories. Audience commonality metrics may be scalars or multi-dimensional metrics and may take into account and/or be used in conjunction with data related to on- or off-network media channels, on- or off-network activities, sociographics and/or demographics. The current invention may be used in the design of networked advertising campaigns, identification of new or unusual market segments and/or valuation of media buys. A system according to the current invention comprises access to a configuration, an input for receiving audience commonality data, an audience commonality metrics engine and an output for providing calculated audience commonality metrics. Data related to identified visitor entities may be received, determined and/or inferred from resources such as a cookie, log file, sniffer, firewall, proxy server, client agent, tracking pixel and/or tool.