Quang Hoang Tien Pham

US Patent:

20020065683, May 30, 2002

Filed:

Jul 27, 2001

Appl. No.:

09/917253

Inventors:

Quang Pham - Mission Viejo CA, US
David Ramsay - San Pedro CA, US
Alan Heim - Vista CA, US
Michael Wells - Skippack PA, US

International Classification:

G06F017/60
G09B003/00
G09B007/00

US Classification:

705/002000, 705/010000, 705/014000, 434/322000

Abstract:

A system provides a web site through which physicians can access information about multiple drugs provided by multiple drug companies. A user is authenticated as being a registered physician before being allowed access to the system. The system provides an interactive on-line detail or marketing presentation of a drug. The interactive detail provides information about a drug in addition to requesting and receiving responses or input from the user participating in the interactive detail. Questions and challenges are presented to the user to reinforce concepts, such as a drug's mechanism of action, that are presented to the user during the detail. Users' responses to interactive details are accumulated and provided to the respective drug companies that sponsor the details. As an incentive, the system provides an honorarium or gift to targeted users upon completion of interactive presentations.