Former NASCAR executive Ramsey Poston says the league was trying to enter new markets without the Southern stigma a move that he calls a mistake. "NASCAR seems to have run away from its Southern roots. In doing that, it's damaged its brand identity. For example, a brand like Jack Daniels. It has a
Date: Jul 07, 2018
Category: Headlines
Source: Google
Is it right time for grieving Tony Stewart to race?
gos said that he has handled a very difficult situation as well as one could.Former NASCAR spokesman Ramsey Poston, an expert in crisis communications, said getting back in the racecar will benefit Stewart in trying to return to some form of normality."The most important thing is that Tony a
Date: Aug 29, 2014
Category: Sports
Source: Google
Tony Stewart should make decision on racing future soon
can carry the message, help develop a brand, and sell a product. And there are few drivers who do that better than Tony Stewart because of his passion and because he is genuine," Ramsey Poston, a former NASCAR executive and president of public relations company Tuckahoe Strategies, told NBC Sports.
l, it would be a blip on the screen, but as this has picked up steam in the last three weeks, it is now a sequence of events that is leading to a crisis for the NFL, said Ramsey Poston, an expert in crisis communications who was NASCARs media guru in the years after Dale Earnhardt died on the trac
Date: Sep 26, 2012
Source: Google
Answering 10 questions about the replacement officials
"If it was just that call, it would be a blip on the screen, but as this has picked up steam in the last three weeks, it is now a sequence of events that is leading to a crisis for the NFL," said Ramsey Poston, an expert in crisis communications who was NASCAR's media guru in the years after Dale Ea
Date: Sep 25, 2012
Category: Sports
Source: Google
NASCAR evolution turbocharged since Earnhardt's death
"When we lost our biggest hero in the biggest race of the year, on national television, a quarter of a lap away from the finish line, that accelerated everything that NASCAR was doing, particularly in safety," said Ramsey Poston, managing director of communication for NASCAR.
Despite wide-ranging cuts to advertising budgets in recent years, NASCAR officials said there hasn't been a mass sponsor exodus from the sport. NASCAR spokesman Ramsey Poston said the number of sponsors has remained relatively stable about 400 companies, including about 100 in the Fortune 500 even if they have scaled back spending.
His approach seems to have support. NASCAR spokesman Ramsey Poston says, "The safety of our competitors and fans remains NASCAR's No. 1 priority. At the same time, NASCAR is a thrilling sport featuring the best drivers in the world, (and) Fox is right to highlight these daredevils and what they acco
Date: Feb 18, 2011
Category: Sports
Source: Google
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