Randall M Mullins

US Patent:

20210256563, Aug 19, 2021

Filed:

May 18, 2020

Appl. No.:

16/876778

Inventors:

- Wilton CT, US
Randall Lacey Mullins - Brooklyn NY, US

International Classification:

G06Q 30/02

Abstract:

A method for driving trial of a branded product can include defining objectives for a marketing campaign and discovering target brand users. The target brand users comprise loyal branded product users. The method can also include determining life motivators of the target brand users, determining brand motivators of the target brand users, and designing an online engagement activity related to the branded product. The online engagement activity tracks conversion rates related to the branded product. The method can also include engaging the target brand users in use of the online engagement activity.