Ray M Robinson

US Patent:

20050256768, Nov 17, 2005

Filed:

May 12, 2004

Appl. No.:

10/843258

Inventors:

Ray Robinson - Washington DC, US

International Classification:

G06F017/60

US Classification:

705014000

Abstract:

A computer system for conducting electronic commerce through advertisements. The system transmits the advertisements to prospective customers' computers or other electronic devices via the Internet, World Wide Web or other electronic system. When the user clicks on or otherwise chooses to interact with the advertisement, the system opens direct communication with the advertiser's system. The system then provides the prospective customers with some or all of the following options: establishing live communication with the advertiser's representatives through text chat or video conferencing, browse products, request product information, make a purchase, calculate financing costs and obtain pricing or other product information. Interaction with the advertiser occurs without having the prospective customer referred, hyper linked or otherwise taken to the advertiser's system or Web site. The system allows advertisers to update or change the content of the advertisements themselves, without having a new advertisement created. The system thus allows prospective buyers to gather product information and engage in electronic commerce without being taken away from the original content they were viewing. At the same time, it allows advertisers to update their advertising content in a quicker, more streamlined manner.