Robert A Michelson

US Patent:

8408457, Apr 2, 2013

Filed:

Jun 1, 2007

Appl. No.:

11/756809

Inventors:

Gary L. Overhultz - River Forest IL, US
Edward J. Franczek - Glencoe IL, US
Robert N. Michelson - Glencoe IL, US

Assignee:

Golioth Solutions, LLC - Wilmington DE

International Classification:

G06K 15/00

US Classification:

235383

Abstract:

In accordance with the teachings described herein, retail advertising systems and methods are provided for coordinating an advertising message with a product display. An advertising media device may be used for broadcasting recorded advertising messages about products in a retail environment. A product display may be used that is associated with a product on sale in the retail environment and that includes an associated wireless identification tag. A wireless identification system may be used that includes at least one antenna in the retail environment and that is configured to detect the wireless identification tag in the retail environment. An advertisement coordination system may be used that determines from the wireless identification system that the product display is located in the retail environment and in response causes the advertising media device to broadcast an advertising message related to the product display.

US Patent:

20060277104, Dec 7, 2006

Filed:

May 16, 2006

Appl. No.:

11/434856

Inventors:

Gary Overhultz - River Forest IL, US
Edward Franczek - Glencoe IL, US
Robert Michelson - Glencoe IL, US

International Classification:

G06Q 30/00
G07G 1/00

US Classification:

705014000, 705010000

Abstract:

In accordance with the teachings described herein, systems and methods are provided for measuring the effectiveness of an advertising display. A radio frequency identification (RFID) tag may be associated with an advertising display in a retail environment. One or more receivers may be used to receive an RFID signal from the RFID tag. One or more processors may be used to receive the RFID signal from the receivers to determine a time period during which the advertising display is located within the retail environment. The one or more processors may also receive sales data from the retail environment relating to an amount of sales of one or more products associated with the advertising display over the time period that the advertising display is located within the retail environment. The one or more processors may compare the sales data with one or more sets of control data to measure the effectiveness of the advertising display.