The invention is an automobile license plate mounting apparatus adapted to be coupled to or incorporated into a vehicle visor. A substantially rectangular, planar member is provided with securing means extending upwardly from the bottom and side edges of the front surface of said planar member. The securing member includes a contiguous flange extending from the edges of said planar member and a clamping panel disposed perpendicular to said contiguous flange and parallel to the front surface of said planar member to maintain the license plate adjacent the front surface of the planar panel. First and second securing members are affixed to the rear surface of the rectangular panel to secure the license plate holder to a vehicle visor. The securing members are obliquely positioned with respect to each other to horizontally position the license plate holder.