Russell Thomas Bradberry

US Patent:

20130091147, Apr 11, 2013

Filed:

Oct 11, 2012

Appl. No.:

13/650025

Inventors:

ERIC LUBOW - NEW YORK NY, US
RUSSELL BRADBERRY - NEW YORK NY, US
DANIEL CROFT - WHITE PLAINS NY, US
CARLOS ZENDEJAS - NEW YORK NY, US
ZANAB HUSSAIN - NEW YORK NY, US

Assignee:

SIMPLEREACH, INC. - NEW YORK NY

International Classification:

G06F 17/30

US Classification:

707748, 707E17033

Abstract:

A method for evaluating the impact of distributed digital content, including identifying content produced by a publisher on a first domain, determining user activity data associated with the content on one or more social networks, calculating an instantaneous score for each of the social networks for the content based on the user activity data associated with the content on the respective social network, calculating a velocity score for each of the social networks for the content, the velocity score comprising a rate of change of the instantaneous score for the respective social network, calculating a social value score for the content based on the velocity scores of the one or more social networks, and sending the social value score to a computer associated with the publisher.

US Patent:

20150269251, Sep 24, 2015

Filed:

Jun 8, 2015

Appl. No.:

14/733088

Inventors:

- New York NY, US
Eric Lubow - New York NY, US
Russell Bradberry - New York NY, US
Daniel Croft - White Plains NY, US
Carlos Zendejas - New York NY, US
Zanab Hussain - New York NY, US

International Classification:

G06F 17/30

Abstract:

A method for evaluating the impact of distributed digital content, including identifying content produced by a publisher on a first domain, determining user activity data associated with the content on one or more social networks, calculating an instantaneous score for each of the social networks for the content based on the user activity data associated with the content on the respective social network, calculating a velocity score for each of the social networks for the content, the velocity score comprising a rate of change of the instantaneous score for the respective social network, calculating a social value score for the content based on the velocity scores of the one or more social networks, and sending the social value score to a computer associated with the publisher.