Ryan Brady Walker

US Patent:

20140324603, Oct 30, 2014

Filed:

Mar 17, 2014

Appl. No.:

14/217006

Inventors:

- San Francisco CA, US
Daniel Wei-Tze Hsiung - San Francisco CA, US
Jason Endo - San Francisco CA, US
Giao Huu Phan - San Francisco CA, US
Ryan Walker - San Francisco CA, US
Aaron Stone - San Francisco CA, US

Assignee:

BRIGHTROLL, INC. - San Francisco CA

International Classification:

G06Q 30/02

US Classification:

705 1471

Abstract:

A digital media advertisement delivery system comprising a real time bidding (RTB) platform and a plurality of bidder computers. The RTB platform is configured to receive an indication of an opportunity to display a digital media advertisement to a consumer, and generating a bid request for auctioning the opportunity to a plurality of bidders, the bid request comprising a plurality of fields including information about the opportunity. The plurality of bidder computers are configured to receive the bid request comprising a first plurality of fields including information about the opportunity, decide, based on the received information in the plurality of fields, whether or not to bid, and send a bid response, when decision is to bid, comprising a second plurality of response fields, at least some of which include information in direct response to the first plurality of fields.