Kevin Quiring - Minneapolis MN, US Tore Berg - Denver CO, US Vincent Dell'Anno - Monument CO, US Julio Hernandez - Atlanta GA, US Alyse Kornfeld - New York NY, US Steven Lew - Newton MA, US Dawn Palmer - Danville CA, US David Shapiro - Minneapolis MN, US David Slaw - Nodlesville IN, US Sajid Usman - Leominster MA, US Rodney Whitsett - Thousand Oaks CA, US Robert Wollan - St. Paul MN, US
Assignee:
Accenture Global Services GmbH - Schaffhausen
International Classification:
G06F 17/30
US Classification:
705010000
Abstract:
Insight-driven interactions with customers may be enhanced in a holistic approach. A customer relationship management (“CRM”) methodology may include: (1) evaluating a customer strategy; (2) identifying customer segments from a customer base; (3) forming an interaction strategy; (4) defining a series of experiences based on the strategy; (5) applying those interactions with customers during interactions; and (6) monitoring the results of the customer interactions. A computer aid may preferably guide a user through some of these steps. A modular, vendor-independent, centralized, rules-based engine may perform processing to deliver tailored customer experiences, relying on values for prioritized experiences identified through use of the computer aid.
Robert Wollan - St. Paul MN, US Tore Berg - Denver CO, US Vincent Dell'Anno - Monument CO, US Julio Hernandez - Atlanta GA, US Alyse Kornfeld - New York NY, US Steven Lew - Newton MA, US Dawn Palmer - Danville CA, US Kevin Quiring - Minneapolis MN, US David Shapiro - Minneapolis MN, US David Slaw - Nodlesville IN, US Sajid Usman - Leominster MA, US Rodney Whitsett - Thousand Oaks CA, US
Assignee:
Accenture Global Services GmbH - Schaffhausen
International Classification:
G06F 17/30
US Classification:
705010000
Abstract:
Insight-driven interactions with customers may be enhanced in a holistic approach. A customer relationship management (“CRM”) methodology may include: () evaluating a customer strategy; () identifying customer segments from a customer base; () forming an interaction strategy; () defining a series of experiences based on the strategy; () applying those interactions with customers during interactions; and () monitoring the results of the customer interactions. A computer aid may preferably guide a user through some of these steps. A modular, vendor-independent, centralized, rules-based engine may perform processing to deliver tailored customer experiences, relying on values for prioritized experiences identified through use of the computer aid.
Enhancing Insight-Driven Customer Interactions With A Workbench
Julio Hernandez - Atlanta GA, US Tore Berg - Denver CO, US Vincent Dell'Anno - Monument CO, US Alyse Kornfeld - New York NY, US Steven Lew - Newton MA, US Dawn Palmer - Danville CA, US Kevin Quiring - Minneapolis MN, US David Shapiro - Minneapolis MN, US David Slaw - Nodlesville IN, US Sajid Usman - Leominster MA, US Rodney Whitsett - Thousand Oaks CA, US Robert Wollan - St. Paul MN, US
Assignee:
Accenture Global Services GmbH - Schaffhausen
International Classification:
G06F 17/30
US Classification:
705010000
Abstract:
Insight-driven interactions with customers may be enhanced in a holistic approach. A customer relationship management (“CRM”) methodology may include: (1) evaluating a customer strategy; (2) identifying customer segments from a customer base; (3) forming an interaction strategy; (4) defining a series of experiences based on the strategy; (5) applying those interactions with customers during interactions; and (6) monitoring the results of the customer interactions. A computer aid may preferably guide a user through some of these steps. A modular, vendor-independent, centralized, rules-based engine may perform processing to deliver tailored customer experiences, relying on values for prioritized experiences identified through use of the computer aid.