Samuel M Carter

US Patent:

20100241573, Sep 23, 2010

Filed:

Mar 17, 2009

Appl. No.:

12/405748

Inventors:

David Joa - Irvine CA, US
Debashis Ghosh - Charlotte NC, US
David N. Joffe - Charlotte NC, US
Kurt Newman - Matthews NC, US
Aaron Lai - Alameda CA, US
Mark V. Krein - Charlotte NC, US
Sudeshna Banerjee - Waxhaw NC, US
Yanghong Shao - Charlotte NC, US
Timothy John Bendel - Charlotte NC, US
Samuel Jeff Carter - Charlotte NC, US

Assignee:

BANK OF AMERICA CORPORATION - Charlotte NC

International Classification:

G06Q 10/00
G06F 17/30
G06F 17/40
G06Q 30/00
G06Q 40/00
G06Q 20/00

US Classification:

705 80, 705 10, 705 39, 707E17014, 707E17044

Abstract:

Systems and methods for consumer participation in a marketing survey and for development of marketing solicitations by corporate clients based on consumer transactional/demographic data are described. An individual seeking to participate in a marketing survey may first choose to be included in a database containing many surveys that have been added by corporate sponsors. The system may select a willing consumer for participation in the survey based on predefined preferred data metrics. Upon participation, the consumer may also receive a reward in the form of a cash payment or gift, which the system may credit directly to the consumer's bank account and/or to the consumer's account with a corporate affiliate. In addition, the platform may be used to generate marketing contact lists based on consumer demographic and transactional data for a corporate client.