In laboratory settings, there is evidence that consumers respond more favourably to marketing messages that reflect their personality, says Sandra Matz, a computational social scientist at the Columbia Business School in New York City. As for a real-world test, Matz cites a 2017 study2 that she co-a
Date: Mar 29, 2018
Category: World
Source: Google
Spending that Matches Personality Good for Well-being
The study was authored by Sandra Matz, a PhD candidate in the Psychology Department of the University of Cambridge; Joe Gladstone, a Research Associate at Cambridge; and David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science at Cambridge Judge Business School.
"Our findings suggest that spending money on products that help us express who we are as individuals could turn out to be as important to our well-being as finding the right job, the right neighborhood or even the right friends and partners," said Sandra Matz, a PhD candidate in Cambridge's departme