Sara A Swanson

US Patent:

6963874, Nov 8, 2005

Filed:

Apr 22, 2002

Appl. No.:

10/128594

Inventors:

Stephane Kasriel - San Francisco CA, US
Sara Swanson - Los Gatos CA, US
Walter Mann - San Francisco CA, US

Assignee:

Digital River, Inc. - Eden Prairie MN

International Classification:

G06F017/30

US Classification:

707 10, 7071041, 709224, 709219

Abstract:

A data collection system collects statistics related to each visit to each web-page within a web-site. In addition to collecting path information related to traversals to and from each web-page, the system collects information regarding the particular session, such as the visitor's connection speed, the time required to download the web-page to the visitor's system, the duration of time that the visitor spent at the page, whether the user clicked the ‘back’ button to leave the site, and so on. The data reporting system presents statistics based on the collected data in an easy-to-use and easy-to-understand form that is customizable by the user. By collecting and reporting performance factors related to each web-page, or sets of web-pages within a web-site, marketers and webmasters can address any perceived deficiencies and/or can optimize the performance of select pages to achieve specific marketing objectives. To optimize performance and minimize storage requirements, the data collection system uses a two-stage storage architecture. Data is collected in one or more registers in a sequential fashion, and transferred to a database periodically.

US Patent:

7647323, Jan 12, 2010

Filed:

Sep 8, 2005

Appl. No.:

11/221555

Inventors:

Stephane Kasriel - San Francisco CA, US
Walter Mann - San Francisco CA, US
Sara Swanson - Los Gatos CA, US

Assignee:

Digital River, Inc. - Eden Prairie MN

International Classification:

G06F 17/30

US Classification:

707 10, 7071041, 709219, 709224

Abstract:

A method of providing a web-site performance analysis service is disclosed that gathers data relative to visits to web-pages that are associated with a web-site. Traversals are identified that correspond to each visit to the web-pages. Each identified traversal has an identification of either an incoming link from which each visit originated or an outgoing link to which each visit terminated. A time duration is measured that corresponds to each visit. A chart of a statistical distribution of pages-per-visit of the identified traversals is formed. The identified traversals and time duration corresponding to each visit is stored in a memory. The stored data from the memory is transferred to a database. Performance measures are produced that correspond to each visit to the web-pages based on the stored data in the database. A web-site performance analysis system that implements this method also is disclosed.

US Patent:

20030128231, Jul 10, 2003

Filed:

Apr 22, 2002

Appl. No.:

10/128597

Inventors:

Stephane Kasriel - San Francisco CA, US
Sara Swanson - Los Gatos CA, US

International Classification:

G09G005/00

US Classification:

345/736000

Abstract:

A user interface allows a user to select parameters used for filtering path-analysis data, to target specific traversals, and a display processor presents the path-analysis based upon this user-defined filtering. Preferably, the presentation of the path-analysis is in graphic form. A directed graph is presented that illustrates path information as annotated links between nodes of the graph. Each node in this presentation represents a web-address and each link represents traversals between two of the nodes. The traversals include traversals among the nodes satisfying the filter constraints. Presenting the filtered path-analysis information in a graphical form provides the user with a more immediate and intuitive understanding of the flow of targeted visits to and through a user's web-site. The filtering can be effected as either a pre-process that affects the collection of path-analysis data, or as a post-process that affects the reporting of the path-analysis data, or as a combination of pre-processing and post-processing.

US Patent:

20030131097, Jul 10, 2003

Filed:

Apr 22, 2002

Appl. No.:

10/128598

Inventors:

Stephane Kasriel - San Francisco CA, US
Sara Swanson - Los Gatos CA, US

International Classification:

G06F015/173

US Classification:

709/224000

Abstract:

A user interface allows a user to select a particular web-page, and a display processor presents transversal links relative to this selected web-page, indicating the web-pages from-which visitors have come to this web-page, and the web-pages to-which visitors go to when leaving this web-page. Preferably, the presentation of the transversal links is in graphic form. A directed graph is presented that illustrates path information as annotated links between nodes of the graph. Each node in this presentation represents a web-address and each link represents traversals between two of the nodes. The user is provided interactive options that include changing the names of the nodes to more meaningful alias, grouping of nodes to obtain higher-level views of the path patterns, redefining the form and format of the annotations, and so on. Presenting the path-analysis information in a graphical form provides the user with a more immediate and intuitive understanding of the flow of visits to and through a user's web-site.