Sheng Ma - Yonkers NY, US Sarah Masters - Brooklyn NY, US Fan Zhang - West New York NJ, US
Assignee:
Google Inc. - Mountain View CA
International Classification:
G06Q 10/00 G06Q 30/00
US Classification:
705 1445, 705 1446
Abstract:
Methods, systems, and apparatus, including computer program products, for processing events related to presented content. In one aspect, a method includes determining a time window count of a number of advertising events associated with an advertisement during at least one time window before a conversion event; and determining a credit that represents a strength of an association between the advertisement and the conversion event, wherein determining a credit includes selecting a weighting model for the at least one time window count.
Sarah Masters - Brooklyn NY, US Fan Zhang - Fair Lawn NJ, US
Assignee:
Google Inc. - Mountain View CA
International Classification:
G06Q 30/02
US Classification:
705 1445
Abstract:
Methods, systems, and apparatus, including computer program products, for processing events related to presented content. In one aspect, a method includes determining a time window count of a number of advertising events associated with an advertisement during at least one time window before a conversion event; and determining a credit that represents a strength of an association between the advertisement and the conversion event, wherein determining a credit includes selecting a weighting model for the at least one time window count.
Amazon
Senior Recruiting Manager
Lendline Oct 2016 - May 2017
Co-Founder and Chief Executive Officer
Orchard Platform Feb 2014 - Sep 2016
Head of Product Management
Relishly Jan 2013 - Dec 2013
Co-Founder and Head of Product
Innovid Oct 2011 - Jan 2013
Director, Product Management
Education:
The Johns Hopkins University 2003 - 2005
Masters, Master of Arts, International Development
Nyu Stern School of Business 1996 - 2000
Bachelors, Bachelor of Science, Marketing, Business
New York University - Stern 2000
Bachelors, Bachelor of Science
B.s. New York University - Stern Dec 1999
Skills:
Web Analytics Analytics Ad Serving Digital Marketing Digital Media Product Management Online Advertising Doubleclick Digital Strategy Google Analytics Product Marketing Competitive Analysis Dart For Advertisers Business Development Media Planning Display Advertising Video Advertising User Experience Ad Networks Advertising Mobile Marketing Omniture Comscore Strategy Product Strategy
Interests:
Online Travel E Commerce Big Data Data Mining Natural Language Processing Mobile Commerce
Media Fulfillment Coordinator at Discovery Communications
Location:
San Francisco, California
Industry:
Media Production
Work:
Discovery Communications - Silver Spring, MD since Jan 2011
Media Fulfillment Coordinator
Interface Media Group - Washington D.C. Metro Area Jul 2010 - Dec 2010
Creative Video Editor
Interface Media Group - Washington D.C. Metro Area Jun 2008 - Jul 2010
Assistant Editor
Telemedia Productions Sep 2007 - May 2008
Production Assistant / Assistant Editor
Education:
James Madison University 2004 - 2008
BA, Media Arts & Design
Skills:
Final Cut Pro Apple Motion Photoshop Illustrator Premiere After Effects Microsoft Office Lotus Notes Avid Media Composer Creative Writing Technical Writing Copywriting Project Coordination Time Management Problem Solving Innovation Social Media Social Networking Digital Strategy Storytelling
STAR Award Richard McNall Received for contribution to successful implementation of Discovery Access Coordinator role in department. Developed training program and trained all staff on role. The Passion Prize Jeff Weingarten Received for hard work and dedicated services to company throughout the year. Voted on by all staff.
Ad Tech Product Management Consultant at Self Employed
Location:
Greater New York City Area
Industry:
Online Media
Work:
Self Employed since Jan 2013
Ad Tech Product Management Consultant
Innovid - New York, NY Oct 2011 - Jan 2013
Director, Product Management
Collective Apr 2010 - Oct 2011
Director, Product Management
Nielsen Online Jun 2009 - Apr 2010
Director, Product Management
Google (DoubleClick) Apr 2007 - Jun 2009
Business Product Manager
Education:
The Johns Hopkins University 2003 - 2005
New York University - Leonard N. Stern School of Business 1996 - 2000
South Salem
Skills:
Product Management Digital Marketing Analytics Web Analytics Google Analytics Digital Media Business Development DART for Advertisers Ad Serving Video Advertising Omniture DoubleClick