President and Chief Strategist at Xpand Strategies
Location:
San Diego, California
Industry:
Marketing and Advertising
Work:
Xpand Strategies - San Diego, California since 2011
President and Chief Strategist
Barona Resort & Casino - Greater San Diego Area 2001 - 2011
Executive Director of Database Marketing and Innovation
Davis Marketing - San Diego, California 1998 - 2001
Creative and Managing Director
The Princeton Review - San Diego, California 1998 - 1999
Director of Marketing and Executive Director, Ad interim
Education:
Boston University
School of Management - Bachelor of Science in Business Administration, Marketing and Psychology
University of Nevada-Las Vegas
William F. Harrah College of Administration - Hospitality and Casino Leadership Certificate Program
Skills:
Marketing Strategy Multi-channel Marketing Database Marketing Relationship Marketing Loyalty Programs Analytics Direct Marketing Loyalty Marketing Mobile Marketing Direct Mail Email Marketing Social Media Marketing Digital Marketing Interactive Marketing Online Marketing SEO SEM Brand Development Creative Development Integrated Marketing Advertising Strategic Planning Business Strategy Marketing Communications Market Research Lead Generation Customer Service Public Relations Promotions Special Events Copywriting Budgeting New Business Development Team Leadership Public Speaking Casino Marketing Online Gaming Gaming Industry Hospitality Online Advertising
Interests:
Proud father of one son and five dogs, international and domestic travel junkie, musician and songwriter, techie and visual arts buff, world politics and history enthusiast, human and animal rights supporter, avid professional sports fan and lifelong supporter of the New York Yankees, Washington Redskins, and Syracuse Orangemen, and sports/outdoor nut including surfing, soccer, baseball, basketball, running, golf, hiking, tennis, and more.
Languages:
English French Italian Spanish
Awards:
American Marketer of the Year Award for Excellence • Five-Time Recipient American Marketing Association Each year the American Marketing Association's AMY Awards looks for those who have set themselves apart as originals – the marketers who have taken ordinary ideas, situations and products and made them extraordinary. Those whose big ideas truly inspire. ADDY Award • Four-Time Recipient American Advertising Federation The ADDY® Awards is the world's largest advertising competition. The ADDY® Awards represents the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes, and entrants of all levels from anywhere in the world. Telly Award • Three-Time Recipient The Telly Awards The Telly Awards is the premier award honoring the finest film and video productions, groundbreaking web commercials, videos and films, and outstanding local, regional, and cable TV commercials and programs. The Telly is one of the most sought-after awards by industry leaders, from large international firms to local production companies and ad agencies, with over 12,000 entries from all 50 states and 5 continents each year. International Broadcasting "Ollie” Award Hollywood Radio & Television Society The International Broadcasting Awards is an annual competition for the “World’s Best Radio and Television Commercials,” a black tie affair with TV star presenters featuring thousands of domestic and international commercial entries from ad agencies in over 70 countries. Romero Award for Excellence in Casino Marketing • Record Nine-Time Diamond Award Recipient The Romero Awards The Romero Awards recognize excellence in casino marketing, honoring those who have driven effective and measurable casino revenue through dead-on planning, uncommon imagination and persuasive selling power. Gaming Voice Communications Award • Three-Time Recipient American Gaming Association The AGA Communications Awards recognize outstanding advertising, public relations, marketing and corporate communications in the gaming-entertainment industry, celebrating the excellence found in the gaming industry’s diverse communications efforts.
Director Of Digital Marketing  Brand, Crm, Media, Data, Technician Strategist  Consultant  Speaker
Taylor Guitars
Director of Digital Marketing  Brand, Crm, Media, Data, Technician Strategist  Consultant  Speaker
Carnival Corporation Mar 2013 - May 2014
Corporate Director of Global Marketing
Xpand Strategies 2011 - 2013
President and Chief Strategist
Barona Resort & Casino 2001 - 2011
Executive Director of Database Marketing and Innovation
Red Eight Studios 2001 - 2011
President and Chief Executive Officer
Education:
University of Nevada Las Vegas
University of Nevada - Las Vegas
Boston University
Bachelors, Bachelor of Science, Business Administration, Marketing, Management, Psychology
Skills:
Direct Marketing Marketing Strategy Integrated Marketing Marketing Advertising Mobile Marketing Database Marketing Email Marketing Analytics Direct Mail Digital Marketing Strategic Planning Online Advertising Brand Management Online Marketing Relationship Marketing Social Media Marketing Customer Service Multi Channel Marketing Loyalty Marketing Creative Direction Gaming Industry Crm Brand Development Lead Generation New Business Development Event Management Loyalty Programs Hospitality E Commerce Team Leadership Public Speaking Interactive Marketing Seo Business Strategy Marketing Communications Market Research Sem Public Relations Promotions Copywriting Budgeting Online Gaming Customer Acquisition Segmentation Strategic Partnerships Marketing Management Creative Development Special Events Casino Marketing
Interests:
International and Domestic Travel Junkie Soccer Human and Animal Rights Supporter Sports/Outdoor Nut Including Surfing Syracuse Orangemen Golf Children Skiing Baseball More Running World Politics and History Enthusiast Techie and Visual Arts Buff Hiking Proud Father of One Son and Five Dogs Basketball Musician and Songwriter Washington Redskins Tennis
Christopher S. Wrieden - Santee CA, US Scott G. Reinhardt - San Diego CA, US
International Classification:
A63F 13/00
US Classification:
463 13
Abstract:
An electronic system and method for conducting a poker game. A Texas Hold' em version involves displaying pairs of face-up, hole cards on which a player may place wagers. Odds and/or winning percentages associated with each pair of hole cards may be displayed. Common cards are revealed and the player is able to place second and third sets of wagers on any one or more of the hands based on adjusted odds and/or winning percentages. After a river card is revealed, wagers are resolved based on the identification of the highest ranking five-card poker hand formed using the hole cards in combination with the common cards. Other variations include (i) ante wagers placed before revelation of the hole cards wherein the ante wagers are based on a final hand rank; and (ii) one or more secret hands and the option to purchase insurance against the secret hand being the winning hand.