Srinivas V Margasahayam

US Patent:

20090248511, Oct 1, 2009

Filed:

Mar 31, 2008

Appl. No.:

12/060145

Inventors:

Satish Mehta - Fremont CA, US
Srinivas Margasahayam - San Jose CA, US

Assignee:

Yahoo!, Inc. - Sunnyvale CA

International Classification:

G06Q 30/00
G06Q 10/00

US Classification:

705 14

Abstract:

A method and system for providing advertisements on demand on a search results webpage includes receiving an ad preference for an advertisement through an user interface. The ad preference defines rendering option desired by an advertiser for the advertisement. A user preference for viewing an advertisement on the search results webpage is received through a user interface. An ad repository is searched to identify an advertisement that matches the ad preference with the user preference. The identified advertisement is rendered on the search results webpage along with search results in a format defined by the ad preference and user preference. The rendered advertisement allows optimal promotion of a product or service associated with the advertisement for an advertiser.

US Patent:

20110040632, Feb 17, 2011

Filed:

Aug 17, 2009

Appl. No.:

12/542298

Inventors:

Srinivas Margasahayam - San Jose CA, US
Satish Mehta - Fremont CA, US

Assignee:

YAHOO! INC. - Sunnyvale CA

International Classification:

G06Q 30/00

US Classification:

705 1469

Abstract:

Techniques are described herein for monetizing page views on an exchange using futures contracts. For example, an estimated price (a.k.a. base price) and a future date (a.k.a. base date or occurrence date) may be declared with respect to a page view. The estimated price is the price at which the page view is to be offered for sale. The future date is the date on which the page view is scheduled to occur. A futures contract regarding the page view is offered for sale on an exchange, such as an ad exchange. The futures contract specifies an obligation to purchase the page view with respect to the future date for the estimated price. The futures contract may be offered for sale on a date that precedes the date on which the page view is to be offered for sale.

US Patent:

7627648, Dec 1, 2009

Filed:

Jul 23, 2009

Appl. No.:

12/508443

Inventors:

Satish Mehta - Fremont CA, US
Srinivas Margasahayam - San Jose CA, US

Assignee:

Yahoo! Inc. - Sunnyvale CA

International Classification:

G06F 15/16

US Classification:

709217, 709218, 709219, 709220, 709227

Abstract:

A device, system and method to enable a user to create a customized or tailored image of a web page that is specific to, and can be displayed on, a mobile, web-enabled device. The tailored image of the web page may include enlargeable images of subsections of the web page that are accessed by the user clicking on or scrolling over the subsection of the tailored image. The tailored image may also include hotspots corresponding to selectable elements of the web page.