The combination of the blockbusterJurassic Parkfilm franchise and the wildly successful LEGO videogame series promises to bring fans around the globe a new and engaging way to experience our dinosaurs inLEGOJurassic World, said Stephanie Sperber, President, Universal Partnerships & Lic
Date: Feb 04, 2015
Category: Entertainment
Source: Google
Recommended: 'Lorax' promotions try to balance marketing with message
"Our partners needed to legitimately be in the environmental space," Universal's president of partnerships and licensing, Stephanie Sperber, told the Associated Press in an interview. "The brands and messages had to ring true to the Lorax story."
"We targeted partners that had an environmental message or a healthy message or some sort of message about making better choices," said Stephanie Sperber, president of Universal partnerships and licensing.