Stephen K Dougherty

US Patent:

20210097576, Apr 1, 2021

Filed:

Sep 21, 2020

Appl. No.:

17/026828

Inventors:

- San Mateo CA, US
Torsten Schulz - Palo Alto CA, US
Stephen King Dougherty - San Francisco CA, US

International Classification:

G06Q 30/02

Abstract:

Inventory data is stored, wherein the inventory data represents for each of a plurality of broadcast stations a corresponding inventory of audio advertising spots available from that broadcast station to be filled by an advertising placement system. An advertising campaign data representing a set of advertising objectives of an advertising campaign is received. The inventory data is used to iteratively select advertising spots to be associated with the advertising campaign, based at least in part on a respective computed fitness of match between each selected advertising spot and said advertising objectives.

US Patent:

20210097580, Apr 1, 2021

Filed:

Sep 21, 2020

Appl. No.:

17/026850

Inventors:

- San Mateo CA, US
Jateen P. Parekh - San Mateo CA, US
Torsten Schulz - Palo Alto CA, US
Michael S. Dougherty - Burlingame CA, US
Stephen King Dougherty - San Francisco CA, US
Stephanie Shieh - Fremont CA, US

International Classification:

G06Q 30/02
H04N 21/81
H04N 21/234

Abstract:

A selection of a broadcast media ad network and a set of parameters including one or both of a goal and a constraint associated with an advertising campaign is received. Based at least in part on said selection and said set of parameters an advertising proposal, the advertising proposal is determined including an identification of a set of broadcasters associated with the selected broadcast media ad network and for each a corresponding advertising plan portion of the advertising proposal. Information representing the advertising proposal is caused to be displayed at a node from which said selection and set of parameters were received.