"We are proud of our association with NASCAR's top series but have made the decision not to extend our sponsorship beyond the next two years," Sprint vice president of marketing Steve Gaffney said. "As we look to the future, Sprint is focused on investing in maintaining a competitive edge and provid
Date: Dec 16, 2014
Category: Sports
Source: Google
Sprint to end NASCAR series sponsorship after 2016
"As we look to the future, Sprint is focused on investing in maintaining a competitive edge and providing consumers with the best value in wireless," said Steve Gaffney, Sprints vice president of marketing. "Sprint has long benefitted from the unprecedented level of brand integration available in N
Sprint sponsored the Pit Crew Challenge to add depth and relevance to the All-Star Race weekend, said the company's vice president of corporate communications Steve Gaffney. But, Gaffney continued, that relationship "reached its maximum potential, frankly, for us."
Date: Feb 15, 2013
Source: Google
NASCAR stakes future on new car, eyes improvements at Daytona
"Giving fans such a strong voice in the design of the race is a fitting way to launch our 10th season in the sport," said Steve Gaffney, Sprint vice president of corporate marketing. "We are giving them the ultimate access to the sport, the decision-making power to sculpt the type of race they want
Date: Jan 22, 2013
Category: Sports
Source: Google
Durant Seen Scoring $10 Million With Title by Not Being LeBron
I dont know that there is a ceiling for Kevin Durant,Steve Gaffney, Sprints vice president of sports sponsorships,said in a telephone interview. His on-court skills areincredible and his off-court demeanor, behavior, approach,humility, put him in a very unique niche that I think is goingto
This is the eighth time since the races 1985 debut that the format has been changed, and Sprint vice president of corporate marketing Steve Gaffney said the sponsor likes the ability to tinker with the event and continuously find ways to incorporate fans.
Date: Mar 28, 2012
Category: Sports
Source: Google
Sprint has plenty of reasons for continuing NASCAR sponsorship
The Sprint Cup series is a sports partnership unlike any other in the United States, said Steve Gaffney, vice president of corporate marketing for Sprint. It ties us directly not only to fans but also to the competition on the track. Besides the fact that in a highly competitive industry
Steve Gaffney, vice president of corporate marketing for Sprint, said after that Hesse's enthusiasm was evidence how valuable NASCAR is to the company and an indicator the company will want to continue the relationship beyond 2016.
Date: Dec 03, 2011
Category: Sports
Source: Google
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