age ~78
from Memphis, TN
In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward "service-dominant (S-D) logic", describing the shift from a product-centred view of markets to a service-led model. Now, in this keenly anticipated book, the ...
Author
Robert F. Lusch, Stephen L. Vargo
Binding
Paperback
Pages
248
Publisher
Cambridge University Press
ISBN #
0521124328
EAN Code
9780521124324
ISBN #
1
Stephen L. Vargo, Ph.D is a Shidler Distinguished Professor and Professor of Marketing at the University of Hawaii at Manoa. He has an MS degree in social