Steven E Mcclelland

US Patent:

20070021167, Jan 25, 2007

Filed:

Jul 21, 2005

Appl. No.:

11/186502

Inventors:

Jeffrey Ma - San Francisco CA, US
Michael Kerns - San Francisco CA, US
Steven McClelland - San Francisco CA, US
Mark Kamal - Saratoga CA, US

International Classification:

A63F 13/00

US Classification:

463004000

Abstract:

A valuation system determines in real-time values of plays occurring during games by identifying a play that occurred during a game. The system determines an expectation of scoring prior to the play occurring, and an expectation of scoring that results from the play occurring. The system then calculates a value of the play as the difference between the expectation of scoring that results from the play occurring and the expectation of scoring that existed prior to the play occurring, and any scoring generated by the play.

US Patent:

20070021214, Jan 25, 2007

Filed:

Jul 21, 2005

Appl. No.:

11/186368

Inventors:

Jeffrey Ma - San Francisco CA, US
Michael Kerns - San Francisco CA, US
Steven McClelland - San Francisco CA, US
Mark Kamal - Saratoga CA, US

International Classification:

A63F 13/00

US Classification:

463042000

Abstract:

An interactive fantasy cross-sport challenge that allows the participants to compete in the challenge by formulating a portfolio comprising shares of financial instruments in real-life athletes is provided. Each participant in the challenge is initially allotted a predetermined amount of fantasy money units with which to create a portfolio. The portfolio may be comprised of shares of financial instruments in real-life athletes from a plurality of sports, as specified by the challenge. During the course of the challenge, each participant is allowed to place market orders for the purchase and/or sale of shares of financial instruments in real-life athletes from the specified plurality of sports, and the participant receives dividends based on the shares of the financial instruments in real-life athletes contained in the participant's portfolio. A winner of the challenge may be determined based on a combination of the dividends distributed to the participant during the course of the challenge and the value of the participant's portfolio.

US Patent:

20070021853, Jan 25, 2007

Filed:

Jul 21, 2005

Appl. No.:

11/186602

Inventors:

Jeffrey Ma - San Francisco CA, US
Michael Kerns - San Francisco CA, US
Steven McClelland - San Francisco CA, US
Mark Kamal - Saratoga CA, US

International Classification:

G06F 19/00

US Classification:

700091000

Abstract:

An interactive fantasy single sport challenge that allows the participants to compete in the challenge by formulating a portfolio comprising shares of financial instruments in real-life athletes is provided. Each participant in the challenge is initially allotted a predetermined amount of fantasy money units with which to create a portfolio. During the course of the challenge, each participant is allowed to place market orders for the purchase and/or sale of shares of financial instruments in real-life athletes, and the participant receives dividends based on the shares of the financial instruments in real-life athletes contained in the participant's portfolio. The dividend generated by a share of a financial instrument in a real-life athlete is a measurement of the real-life athlete's on-field performance during real-life athletic competitions in which the real-life athlete participates. A winner of the challenge may be determined based on a combination of the dividends distributed to the participant during the course of the challenge and the value of the participant's portfolio.

US Patent:

20070022029, Jan 25, 2007

Filed:

Jul 21, 2005

Appl. No.:

11/186503

Inventors:

Jeffrey Ma - San Francisco CA, US
Michael Kerns - San Francisco CA, US
Steven McClelland - San Francisco CA, US
Mark Kamal - Saratoga CA, US

International Classification:

G06Q 40/00

US Classification:

705035000

Abstract:

A valuation system for measuring the value of an athlete is described. The system determines a market value for a share of a financial instrument in the athlete. The system also determines the performance points generated by the athlete as a result of the athlete's participation in real-life athletic competitions. The system then determines a value of the athlete as the combination of the market value of the financial instrument and the performance points.

US Patent:

20070072679, Mar 29, 2007

Filed:

Nov 29, 2006

Appl. No.:

11/606970

Inventors:

Michael Kerns - San Francisco CA, US
Jeffrey Ma - San Francisco CA, US
Steven McClelland - San Francisco CA, US
Mark Kamal - Saratoga CA, US

International Classification:

A63F 9/24

US Classification:

463042000

Abstract:

A valuation system determines a win probability, which is a measure of the likelihood a participant in a particular game is to win the game given a current game state. The valuation system may determine the win probability from an analysis of events that have occurred in actual games that have occurred over a predetermined time period in the past. The valuation system may then provide the win probability to various media outlets for display or broadcast, for example, within the context of the game. The valuation system may also display or broadcast the win probability through its own broadcast source, such as its web site.

US Patent:

20130117127, May 9, 2013

Filed:

Nov 7, 2011

Appl. No.:

13/290915

Inventors:

Sarah Jean Sosiak - San Francisco CA, US
Steven Andrew McClelland - San Francisco CA, US
Michael Metcalf - San Francisco CA, US
Fernando Padilla - San Francisco CA, US

Assignee:

YAHOO! INC. - Sunnyvale CA

International Classification:

G06Q 30/02

US Classification:

705 1466

Abstract:

In one embodiment, a set of advertisements may be identified based, at least in part, upon a profile of a user. The set of advertisements may include a plurality of advertisements, where each of the plurality of advertisements corresponds to a different one of a plurality of contexts. A context of the user may be ascertained. One of the plurality of advertisements may be selected based, at least in part, upon the context of the user. The selected one of the plurality of advertisements may be provided.

US Patent:

20130151602, Jun 13, 2013

Filed:

Dec 8, 2011

Appl. No.:

13/315028

Inventors:

Steven Andrew McClelland - San Francisco CA, US
Michael Metcalf - San Francisco CA, US
Fernando Padilla - San Francisco CA, US
Sarah Jean Sosiak - San Francisco CA, US

Assignee:

YAHOO! INC. - Sunnyvale CA

International Classification:

G06F 15/16

US Classification:

709204

Abstract:

In one embodiment at least one user profile of a user may be obtained. Information may be provided to the user by one or more personalization engines based, at least in part, upon the at least one user profile. Each of the one or more personalization engines may be configured to operate according to a different one of a plurality of personas.

US Patent:

20130159094, Jun 20, 2013

Filed:

Dec 14, 2011

Appl. No.:

13/326033

Inventors:

Steven Andrew McClelland - San Francisco CA, US
Sarah Jean Sosiak - San Francisco CA, US
Fernando Padilla - San Francisco CA, US

Assignee:

YAHOO! INC. - Sunnyvale CA

International Classification:

G06Q 30/02

US Classification:

705 1449, 705 1471

Abstract:

In one embodiment, an event that has recently occurred is identified. The event is categorized into a category of events from a plurality of categories. A set of one or more advertisements associated with the category of events is ascertained. At least one advertisement is selected from the set of one or more advertisements associated with the category of events. The at least one advertisement is then provided to a user.